How It Was Made: The RIO 2016 Olympic Logo
Great events such as Vancouver 2010 and London 2012 take time, passion and inspiration to prepare. The same can be said for the branding, the logo and the visual aesthetics behind such momentous events.
The next summer Olympics will be hosted south of the equator in Brasil. For the RIO 2016 Olympics, the logo concept was opened up to designers throughout the country. The winning logo was designed by Tátil Design de Ideias.
Here we watch as the RIO 2016 Olympic Games Logo develops right before our eyes. Enjoy!
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