Facebook Ad’s For Small Business

Facebook Ads: Not really worth the money.

Facebook Ads: Not really worth the money.

Chances are if you are a small business owner, you have taken your business to Facebook… and why not? It is free, it is online and it has over 1.11 billion registered users (more than the population of Canada).

And chances are, if you are on Facebook with your business, you have either used, or contemplated using the “Facebook Ads” tool, their built-in targeted advertising tool. The question is, how effective was this advertising option. The tools are simple to use, they can be set to target specific ages, demographics and geographic regions and you only pay for the # of “Likes” you get. Seems like a good deal right?

We recently came across some startling information about the Facebook Ads option. Information that may change the way you look at it as a resource. Veritasium recently published this short, engaging and highly informative video that takes a close and scrutinizing look at Facebook Ads and the legitimacy of what they claim to do.

We at Transition Marketing have run similar tests on the Facebook Advertising options and come to similar if not identical conclusions. Facebook Ad’s are probably not the best fit for small business owners. Why? YOU MUST View Veritasium‘s video:

As you can see, it is not necessarily that Facebook is intentionally “screwing” its users. Rather it is that the system behind Facebook Ads is broken and Facebook seems to either be oblivious, or blatantly ignoring the issues at hand. The crime here is that they are publicizing their ads as a profitable option for businesses on Facebook and many of these businesses are small time owners like you and I who cannot afford to waste even a single advertising dollar.

We actually really like Mark Zuckerberg, his companies advertising options just aren't very good.

We actually really like Mark Zuckerberg, his companies advertising options just aren’t very good.

The way we see it? Facebook Ads are presently a dead-end proposition – specifically for small business owners who net zero profit from the audience they tend to gain. If you are a small business on Facebook and are looking to increase your audience, don’t risk what advertising budget you have. We recommend alternative tools and options:

Facebook Contests: Run monthly or even weekly contests that include draws once you reach a certain # of “Likes”. For instance, draw for your next prize at 200 “Likes” This encourages your current audience to get others on board in order to facilitate the next draw. (Be sure to familiarize yourself with the Facebook Terms & Conditions for contests).
In Store Advertising: Make sure the customers coming through your actual place of business know that you are on Facebook. Post it up on your signage, have a decal on you window and put a link on your website. You want to engage consumers at every turn so help them find you.
Encourage “Shares”: In a recent post we described how asking your audience to “Like” and “Share” your posts is a perfectly acceptable thing to do. When you post something on your page do not be afraid to ask your audience to spread the word.

There are many other tools for increasing your audience on Social Media. It is our professional opinion however that the Facebook Ads tool requires a great deal of further tweaking before it becomes the tool that small businesses turn to.

What about you? What have your experiences been with Facebook Ads? Good? Bad? Ugly? Comment here and share your story!

Okanagan Small Business Marketing

Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions. TRANSITION MARKETING SERVICES – Small Business Marketing Specialists.

Communications Within The Workplace

Communication is a small yet enormously important aspect of running any business. The ability to communicate and understand tasks, goals and concerns within the business environment is crucial. Failure in communication is one of the root causes behind employee anxiety, work place conflicts, leadership failure and brand damage.

Communicating expectations to staff is step one to brand success

Communicating expectations to staff is step one to brand success

Employee Expectations.

Your staff need to clearly understand what is expected of them.

Two different corporate bodies that I worked for failed to provide proper verbal or written job descriptions either upon time of hiring or upon later request. One of the responses I received to my request was that “they didn’t trust an employee to go above expectation if they needed to know what their job entailed”. Another was far more succinct: “It is whatever the F*** I tell you to do”. Keep in mind that both of these responses occurred within professional corporate office environments. One was while working with one of the largest independently owned corporations in the world.

While job descriptions can be a double-edged swords to a few employers, they can be an excellent source of communication for most others. Whether you are hiring a Barista, a Graphic designer or Vice President, thoroughly outlining your expectations is step one to success.

There will always be an existing level of expectation from new hires. Nothing about that should change. As an employer, however, you should ensure that new hires will be clear on what is required long-term, to walk the road to success with your company.

This equips them to move forward and it equips you as an employer to terminate them if they are clearly not meeting the described expectations.

But My Business Is Evolving Constantly, Job Requirements Change.

Changes to jobs occur. That is a fact of life that we over at TMS are all too familiar with. Companies grow and shrink, new needs develop and old ones disappear. Having a job description in place does not mean that it cannot change. It simply means that you as an employer need to be accountable for those changes. Many businesses find it advantageous to set up an annual review of staff positions to determine whether they still meet a necessary criteria, or if they need to evolve. This is a highly effective practice and it benefits your business as a whole. It ensures that you are annually reviewing exactly what your business does, what it used to do and what it should be doing.

If an employees job has changed in nature, or needs to adjust, then set up a meeting with the employee to discuss the changes. This won’t necessarily be easy, especially if more will be required of the employee. However it creates a transparent and accountable work place and that is the type of workplace that the best employees flock to and grow.

Employees need honesty. Creating a transparent workplace, creates healthy employees.

Employees need honesty. Creating a transparent workplace, creates healthy employees.

I May Lose Employees If I Ask Too Much.

This is true. You may lose employees, or you may have trouble finding them if the job entails too much. It is a balance and it should help you as an employer to grow. You need to realize if you are asking too much. This should be readily apparent during prolonged staffing issues and should prompt change on your part. However do not be too hasty to reduce your expectations.

Several years ago I worked with one corporation that had massive staffing issues. However in this case it wasn’t that the job positions required too much, it was because of an ongoing building boom that had drained the available workforce. This particular business wound up having to temporarily add perks and reduce some of their requirements just to get the bodies to get them through the season. Just one year later, when the boom bubble burst, we had a flood of resumes and were considered one of the top job options in the area.

It is give and take depending on your business, your social and economic climate, and your desperation. At times you may find yourself forced to lower expectations temporarily due to situations beyond your control. However learn to recognize temporary hiring shortages and long-term ones. Staffing can be a tumultuous thing – as an employer you need to be fair to your employees, but also to yourself.

Outlining clear job expectations acts as an immediate sieve for potential employees. Some will decide of their own accord that what you need is not what they want to give. Gauge their response and make the educated decision. Having expectations is necessary to ensuring you hire the right candidate for the job.

Specifics About Tasks & Goals.

Healthy expectations are required and even desired by employees

Healthy expectations are required and even desired by employees

Specifics are imperative. How many employers expect their staff to stay busy during slow periods throughout the day? All of them. But what does “staying busy” entail? Sweeping the floor? Organizing the shelves? Cold calling?

Ensure that staff have a clear understanding of their job goals, what they are meant to achieve daily, weekly, monthly etc – and how best to do so.

When I worked as a free-lance Graphic Designer, I often worked with clients who didn’t know what they wanted, but were VERY CLEAR on what they didn’t want. It was in this business that I quickly learned the importance of “specifics”.

Early into my career I worked with one client who ran an organic pet food business. They wanted something that conveyed their love of nature, purity and pets. I designed what I thought was a lovely mock-up with a minimalist styled Beagle embedded into a single leaf. I ran it past a few friends and they immediately connected it to organic and animals. It was classy, in trend and frankly just awesome.

The client hated it. They wanted a specific type of dog (but not a Beagle) something larger like a Doberman, or maybe a cat. They didn’t like the green colour but thought that maybe an orange or a terracotta red would be nice. Also they wanted the font to look more “fun”. The mock-up was too cold and professional.

The point here is not whether they were wrong in hating it, after all they were the client. The point is that they had no specifics, no details, nothing to start off with. I spent hours working on something that they immediately dismissed. The time spent on the mock-up was wasted. This waste could have been avoided had they provided specifics at the outset (or had I known the need to ask for them). There was resulting frustration, more work and they wound up with a higher bill than they anticipated.

The same goes for any employee and any job. Ensure they have specifics so that they can do their jobs well. Communicate with them. As an employer you are the leader and this is your job.

  • Explain WHO needs to do what. Make it clear whose job it is and use specifics. Passive aggressive behavior and work place conflicts often arise as a result of employees thinking that a specific job or responsibility should belong to someone else.
  • Explain WHAT they need to do to accomplish the task. Don’t assume they know what the task entails.  Explain exactly what is required for this task to be completed. If you come in tomorrow what do you as the employer expect to see?
  • Explain HOW to do what they need to do. A common mistake is leaving employees to fend for themselves. Not every task is obvious to every worker. If you ask me to change a tire – sure I can do that! If you ask me to change the spark plugs… I may need some directions. Whatever task it may be, may seem simple to you – but don’t assume! Be redundant if you want it done right. 
  • Explain WHEN. Make it clear to them what the deadline is. Sure certain workers will have good time management skills, others however will not. Explain exactly when a project needs to be done and make it clear that there are no excuses. If you do not explain the required due date thoroughly, then you have less foundation to question their delays.
  • Explain WHY. Not enough emphasis is put on this. Good employees are invested in your business. If you take the time to explain why a task is important for the company and to them individually, you will see far greater effort on their part. It creates a sense of ownership and it brings them on as a part of a “team”. The more interest an employee shows in the “why”, the more engaged they are with the business.
Scott Adams presents a sarcastic (but frighteningly accurate) picture of many modern workplaces.

Scott Adams presents a sarcastic (but frighteningly accurate) picture of many modern workplaces.

Your Concerns.

As an employer your concerns are many. Some need to be addressed immediately, others can wait. Knowing how to designate and deal with concerns is key to successful leadership and management.

Specific concerns with staff should be prioritized properly according to severity, but all should be dealt with promptly. Delaying simply creates more difficulties down the line. If an employee is not performing properly or is doing something incorrectly, the longer you delay correcting it, the more damage is done and the harder it will be to correct later.

Communicate your concerns in a work-place proper manner. Be polite, be positive and be specific. Start off with what they are doing correct and then address the things they need to do differently. Every employee will respond differently to correction but the fundamental rules are:

  • Treat them respectfully.
  • Be clear on what is wrong.
  • Explain why.
  • Explain how to change it.

Every employee is going to react differently. Remember that, as an employer, you are entitled to have certain expectations for how a job is done, however you are also responsible for ensuring your staff understand and are equipped to do it. Take responsibility for your own short comings in equipping staff and learn how to do it better.

Don’t be a bully and do not nit-pick. Be respectful and choose your battles. But in all things COMMUNICATE. Be clear. Be thorough. Be a leader.

Transition-Marketing-Services

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

Awesome Print Advertising By MIO

This is fabulous print advertising my MIO.

It looks like a regular minimalist print ad. But it prompts the audience to be do something and interact with it for a fairly cool little response. Get the page wet and you get a secret message.

Unique? Yes
Memorable? Yes
Engaging? Yes
Effective? Yes

Important to note is that we came across this little gem online and posted by another user. What that means is that people out there did indeed interact with the ad.

The “secret” message also goes one step forward by prompting the viewer to engage the brand via Social Media.

Nicely done.

Business, Service & Product Names

"Hmm what should we name it?"  "I don't know, what do women want?"

“Hmm what should we name it?”
“I don’t know, what do women want?”

What is in a name?

We weren’t going to post today, but this was just too good.

Every once in a while during our daily internet browsing, we will come across a post or image that provokes thought and spurs us into action. In today’s case it was a post on Reddit by user “jdtreddit“. The post (on the left) was such a blatant example of the type of basic thought processes involved in marketing, that we had to share.

You can actually imagine the conversation as it took place on the marketing team:

MEANWHILE AT THE HERBAL ESSENCE MARKETING OFFICE

Adam: “Alright guys we have a new shampoo product that needs branding. It’s designed for women. It’s pink and smells like lavender. We need a name, GO!”

Terry: “Lavender Love”

Adam: “Dafuq Terry why do you even work here, this isn’t My Little Pony! Who else?”

Jonesey: “Apparently Acai berries are very in right now, we should reformulate”

Adam: “Darn it Jonesey, we reformulated to Lavender last month when you said that was the next big trend, Engineering will have my head if i reformulate again”

Jonesey: “…”

Adam: “C’mon people we need a name, what are women looking for?”

Terry: “Sex!?”

Adam: “That’s it Terry you’re fired! who else?”

Malcolm: “Equality?”

Adam: “Yeah like that’s going to happen, c’mon here people, give me something!”

Michael: “Relationships?”

Adam: “I like it, but not enough, flesh it out, what else?”

Terry: “Sexual Relationships!?”

Adam: “TERRY! I said you were fired… someone get this guy out of here!”

***SHUFFLING***

Malcolm: “Reliable Relationships?”

Michael: “LONG TERM RELATIONSHIPS!”

Adam: “Bingo! We have a winner, Terry write this down and get it over to design asap!… Terry? Alright where did Terry go!?”

-END SCENE-

Alright so that probably is not EXACTLY how it actually went, but it is 1:00pm on hump day and we have had a lot of coffee. That fact is that a pile of research goes into the names of just about every daily product we use. Whether to use “Purple or Lavender” to name it the “Camry or the LE-3” etc. Product and services are given their names based on what is perceived to be a draw to consumers.

In the example above, we see a rather hilarious nod to this process. Someone somewhere realized what many women (and men) are looking for and went straight for it. One sees this sort of “4th wall breaking” advertising action more often with smaller, service oriented businesses than they do with multi-product-line corporations, who generally try to play it safe.

Small businesses with niche clientele are safer in choosing “ironic” names or names steeped in hyperbole. They choose names that matter to them and that they think will appeal to their specific customer base. Corporations on the other hand will almost always tend to go with more generic “Lavender Love” names.

So what is in a name? How do you choose to name your products and services? are you quirky or corporate? Both have pro’s and con’s. Your product names needed to be tailored to your specific type of business and the customers it applies to.

First impressions matter and your business, service and product names are an enormous part of that. To put it into perspective, I would probably visit a pub with the name of “Three Drinking Buddies” but would avoid a software company of the same name.

Transition-Marketing-Services

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

 

 

7 Social Media Misconceptions

Transition-Marketing-ServicesSocial Media Marketing.

Social Media has quickly grown as a marketing tool. Several years ago there was a massive push by marketing consultants to bring clients of all backgrounds onto Social Media. This has dramatically changed the social media scene in both feel and usage. As corporations took to the Social Media “Airwaves” the content and type of usage has evolved.

The need to increase ad revenue has pushed the big contenders in new directions which has significantly impacted their content, the display of YOUR content and the overall reason for the average household’s usage. Not everyone has been happy with the changes, and many users have become disenchanted with the big Social Media platforms, seeing them as no more than Corporate shills. Yet usage continues to be steady.

Like it or not we will continue to see this push by Marketing & Advertising agencies for a few years yet, until the next big tech revolution occurs, or until our first big tech blackout happens. All indications are that advertising options will continue to grow as a must for many Social platforms.

This Social Media revolution has taken place over a little more than a decade. Over that time the platforms have evolved, the tools have adjusted and our methods have changed. Tips and tricks for optimal Social Media usage have come and gone like political promises.

In three previous posts we have outlined several Social Media misconceptions. Ideas, tips and information that simply are not true. These posts can be found here:

In the following post we will finish up with 7 final Social Media Misconceptions that business owners and marketers alike can (and should) ignore.

Okanagan-Marketing

7 Social Media Misconceptions.

1) Engagement Is The All Important Metric.

Let’s start by explaining. There are two key non-paying metrics involved in Social Media:

  • Number of Followers: Your number of followers or likes – essentially your Social Media audience.
  • Follower Engagement: Your engagement and individual connectivity with your followers.

Now both of these metrics are important, both will lead to potential sales and income. However neither by themselves will generate dollars. In our previous post we discussed why gaining followers is not the single key to success on Social Media. Engaging them is equally important, however one must note that “Follower Engagement” itself is considered a non-paying metric also.

Follower Engagement not only a non-paying metric, it’s also a fuzzy metric with many different interpretations. It is important of course. It establishes communication and relationships with potential leads and it provides insight into which of your content is connecting with your audience, which then impacts your future content and design decisions.

Follower Engagement however, is simply one more piece in the big-picture-puzzle. Your number of followers does not alone dictate your economic success, likewise engagement with those followers is just another in a several step process to generating sales interest.

2) Only Publish Content About Your Company.

Wrong.

I personally do not want to hear or witness a non-stop feed of propaganda about your business. If you are publishing only messages and content about your company, unless I am a stock holder, I DON’T CARE.

Ask yourself this: Would you want to sit and listen to someone you hardly know tell you all about how great they are? Probably not.

Why then would anyone voluntarily listen to you spout of a list of your awards, events, products, reviews etc? It is the exact same thing, and it is obnoxious. I will unfollow you quickly, as will the bulk of Social Media users.

Instead let your audience assist in dictating your content. The odd post about your companies recent achievement, or new product is great – but build the rest of your content based on what your audience wants. Think about it like romancing a first date. If you do all the talking, attempting to promote yourself, there likely won’t be a second date. Instead ENGAGE them. Find out about them, take an interest in their lives. Base your conversation around what THEY are saying.

Ask yourself (or rather ask them).

  • What are their concerns?
  • What are their problems?
  • What are their challenges?
  • What are they interested in?
  • What are they talking about?

Romance your audience. Pay attention to them and engage them with your content.

3) You Should Post A Certain # Of Posts Each Day.

This is a common misconception and it is actually rooted in legitimate research. There are in fact optimal times during the day in which to post, likewise there is an optimal frequency with which to post. There has in fact been a great deal of research done on the topic including this great report by Dan Zarrella.

However, this research is not carved in stone and it does not necessarily pertain to everyone. As with any data and research, this report was based on independent results stemming from multiple test posts over a large number of accounts.

Every Social Media platform is different and has different optimal times for posts. Similarly every independent Social Media user has a different audience with different schedules, browsing habits and agendas.

We recommend that users do their own research based on their own profiles and their own audience:

  1. Test the timing for each of your posts and see when you are receiving the best level of connectivity with your followers.
  2. Test the frequency and verify the same.
  3. Test your content and see what is engaging the most.

Remember, these are YOUR followers, they are custom to you and your post scheduling should reflect that.

4) Setup Your Facebook or Twitter or Blog (etc) Profile and The Rest Is A Breeze.

Wrong again. Very wrong.

Engaging in Social Media is just like any other “Social” or Networking event. It is not enough to just be there. You need to be involved.

Think about it this way. If you set up a booth at a trades show and sat in a chair in the corner for the duration and never spoke to a soul, what would you expect for results? Social Media is much the same. It requires constant vigilance, updates and response. It is called “Social” Media for a reason. The entire premise of it is to get out and connect with other users. It is about conversing, communicating and networking.

Social Media requires time and effort. It requires consistent maintenance and updates.

5) You Can Just Wing It On Social Media.Small-Business-Plan

There is a misconception that Social Media requires little planning, that one can just post to it as they see fit.

In fairness, Social Media does require a flexible and adaptable controller and the posts can be spur of the moment. When operating a Social Media profile the controller must be prepared for anything, you are engaging people over the anonymity of the internet after all, and that can result in some bizarre interactions.

However, while flexibility is a must, so is an overall strategy. A few things to consider when developing a Social Media strategy:

  1. Why are you on Social Media?
  2. What are you goals?
    • How will you achieve them?
  3. Who are you targeting?
    • How will you find them?
    • How will you approach them?
  4. What content will you need to develop and post?
    • Do you have the means to do so?
    • Who will be in charge of doing so?

Figure our you goals, then determine who you want to connect with to achieve them; how you want to connect with them and what you need to do so? Who in your company is responsible for what? Have a plan to ensure success.

6) Every Division Of Your Company Needs An Individual Account.

They don’t.

You don’t.

Big corporations often go this route. Many large corporate companies (Kohler, Apple, Coca-Cola etc) have multiple accounts. In fact a report by Altimeter indicates that the average corporation has 178 corporate controlled Social Media accounts. That is an overkill even for companies of monolithic proportions.

The fact is that for every additional Social Media account, you are incurring added costs, added drain on resources and another avenue that can jeopardize the consistency of your brand’s communications. For the small to mid-size business especially, this makes zero sense. In addition, adding multiple accounts divides your efforts, provides far more information to analyze and reduces your overall Social Media reach.

The best plan is to create and build up a single account on whichever platforms you have deemed pertinent. If you have multiple target markets, don’t create multiple accounts, rather diversify the content on a single account, to reach the different targets from one place.

7) Don’t Ask Followers To “Follow, Like or RT” You.

This is a bit of a fair presumption actually. It seems quite forward and rude almost to just come out and ask someone to “Like” you. Yet the truth is that it works. There won’t be any terrible fallout or heckling as a result. You are simply putting it forward to someone – already engaged with your content – to share it. It is a  polite call to action and it is in fact a recommended thing to do.

Don’t abuse it of course, if you are constantly badgering everyone to RT every post… well that may indeed get a little stale.

Okanagan Small Business Marketing

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

Branding: Your Prices Must Support Your Image.

Your brand is defined by the quality and price of the services and products you sell.

Your brand is defined by the quality and price of the services and products you sell.

Always remember that your brand is built on the quality of the products and services you sell. Your prices must support your brand image.

If you wish to possess a brand image like Apple or Abercrombie & Fitch then your products/services & brand philosophy need to reflect that. It may require sourcing high-end items and pricing said items in such a way as to project a “top-end”, “elitist” and “luxury” image.

Likewise, if you wish to possess a more middle ground and “common man” brand image like Canadian Tire or Askews Grocers then you may need to make the products/services more accessible.

Now then the image above: $8.99 Wedding Ring sets? Anyone care to wager a guess on this high quality establishment?

If you guessed Walmart, you win the prize!

One The One Side Of The Spectrum.

Disclaimer: I shop at Walmart on occasion for certain items, so the next few sentences should be taken with a grain of salt.

Walmart has to some, become the corporate personification of Red-Neck-America or ‘Murica if you prefer. Cheap, mass produced goods for the lazy jogging pants clad being in all of us. Some websites even sport a “People of Walmart” section that features images of some of the “classiest” individuals found in their stores.

Of course we know that there is more to Walmart then this and not everyone who shops there allows their rear end to hang out of their pants, yet this is a very real part of the image they have garnered.

They have developed a brand image (right or wrong) for delivering goods at one of the cheapest prices available. That is their image and along with it comes the “People of Walmart” image. Where cheap goods are, cheap people go (and yes I am included in that crowd also, although I do not own a pair of jogging pants).

And On The Other Side Of The Spectrum.

Pricing determines a significant portion of your brand image. Are the products at Abercrombie & Fitch truly worth what they are priced at? No. Not at all. The huge markup on those products helps to pay for their expensive models, marketing and advertising, but more than anything, it helps keep their brand image as “Elite”. If not everyone can afford their products, then those who can, are given the opportunity to boast. That is the A&F brand image and their prices support that.

Remember when Abercrombie & Fitch CEO Mike Jeffries made the statement that he would rather see his burnt then on the backs of less than attractive people? The interview went viral several years after it actually happened and ignited a firestorm on social media.

Other statements by A&F CEO and his managers include:

  • “Abercrombie and Fitch doesn’t want to create the image that just anybody, poor people, can wear their clothing. Only people of a certain stature are able to purchase and wear the company name.” – Unnamed District Manager
  • “I don’t want our core customers to see people who aren’t as hot as them wearing our clothing.” – CEO Mike Jefferies
  • “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong” – CEO Mike Jefferies

While completely arrogant (and a massive faux pas in our estimate) these statements indicate quite clearly what A&F’s brand image is. Elite. They made that obvious and their prices support it.

Pricing & Your Brand.

What do your prices say about your brand image? Do they support what you are trying to build? Why or why not? How do you change that?

Transition-Marketing-Services

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.