Marketing, Communications….and Romance? OH MY!

Why First Impressions Control Marketing & Romance – How To Succeed at Both

First Off: The Lemon Law (It’s A Thing).

Well that’s it then, this is our third post referencing not only “How I met your mother”, but specifically Barney Stinson (Neil Patrick Harris).

Those familiar with the show, may remember the episode in which Barney implemented the “Lemon Law” for dating. For those not in the know, it operates on the same premise as purchasing a used car, in that it implements the rule of the “Firm Handshake”(IE First Impressions Are Everything).

The Lemon Law is Essentially The Rule Of Good First Impressions. Image Source:

Simply put, if you are not impressed within five minutes of your initial meeting you are allowed to “Lemon Law” it and walk away. Here is what Mr. Stinson had to say:

“I henceforth declare the following – From this moment on, there shall exist in the world of dating and mating a Lemon Law

It shall operate on the following conditions: all persons involved in a mutually decided upon date have exactly 5 minutes from the moment of meeting to decide if the date will proceed for the rest of the night or not. Within the first five minutes of coming together (high-five!) either party can call the date off for any reason.”

The concept is simple really. While I do not necessarily agree that it should apply to the world of Social Interaction IE dating (I mean c’mon, I get better over time), it certainly applies to the world of Social Media. In fact it applies to all of your marketing endeavors.

Dating & Marketing share some crucial key points for success and why shouldn’t they? To succeed in either you are essentially striving for the same goal. You are convincing another human being of your honesty, your worth and the added value of being in a relationship with you (be it a romantic or business relationship).

How To Properly “Woo” & Win

There are any different ways to market and to romance. So how do you know which is correct? Image Source:

Whether it is a potential new customer or the cute receptionist at the local chiropractor the same “wooing” techniques apply.

Here are a couple of quick tips to succeed in the world of Marketing, and essentially Dating as well.

1. Be Interesting. This refers back to Creative Content. Whether you are having coffee, or pitching a concept via email – be unique. Be memorable. Show that you stand out. Put up a fight for their attention!

2. Be Relevant. In other words, pay attention to their reactions. Feel it out and act according to what they are communicating to you. Body language says a lot – on a cold call? watch them, measure their words and tones and proceed correctly. Blasting out via Social Media channels? Study the target markets, measure your research and communicate in a way that matters to the recipients.

3. Listen Well. Nothing kills a first date more than just going off about yourself. Your potential customer / soul mate wants to know that they matter, that you will listen, that you are interested in them and willing to learn what it takes to make a difference in their life.

4. Pick Up The Tab. Don’t go into any initial Marketing or Romantic encounter presuming the other will pay. Having lunch with a client? Pay. Having dinner with a blind date? Pay. The core concept here is not to ask what the client/romantic interest can do for you, but what you can do for your client/romantic interest. You are “WOOING” them after all.

5. Do Not Brown Nose. There is a fine line between woo’ing and “wheedling”. Nothing is a bigger turn off then being too desperate. Be confident, but not arrogant.

6. BE AUTHENTIC. If there is one thing that cannot be tolerated, it is leaving a meeting feeling like someone has just wasted your time with skin deep promises of the moon just to secure an account or a night cap. In Sales & Marketing, as with romantic encounters, there are two types of people, those who want to develop an ongoing mutually beneficial relationship… and those just looking for that quickie sale. Unfortunately it is the quickie-sale folk that ruin it for the rest of us.

Ongoing relationships within business are what lead to growth, they require trust and as with any other relationship, they require working together.

Of course in some cases, such as my grandparents, they simply require being too tired after 50 years to do anything different, but that is an entirely different story.

There is more to success in romance and marketing than just this of course and we have simply scuffed the tip of the proverbial iceberg. These tips will, however, get you on your way.

 Ben Erickson is a Design & Social Media Specialist with Transition Marketing Services Contact us for a free consultation.



  1. I’ve read through a few of your posts, all have great information, and anything that can refer back to Barney is my kind of blog. Thanks for visiting my site as it has lead me to yours. I’ll continue to follow.

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