How to write and distribute your press release within 24 hours.

How to write and distribute your press release within 24 hours..

NOTE: “this content was sourced from Apples & Oranges Public Relations.”

Your news lives online forever, bringing you more business and publicity over time. Also, you can share with hundreds on line via social media. Press releasesshould be written, published and distributed nationwide at least 1 – 3 times per month.

 Image

Step 1 – Plan and choose the points of your story. (3 – 5 hours)

Make a list of your points. What are points? The what, who, when, why, where of the story to be published within your press release.

For example:

  •     What is the topic of the story?
  •    What makes this story news worthy?
  •     What do you want to communicate? 
  •    What keywords will you use to attract readers and increase SEO results?
  •   What current issues, holidays, or news topics does your story tie in to?
  •  Who is your target audience?
  • What is your goal? What do you want to happen as a result of releasing this story?
  •    When is the best time and date to release your story?
  • I  Keep your release between 450 – 700 words.

 Step 2 – Plan the small moments first. (5 – 12 hours)

Write down the topic, the beginning, the middle and the end of the story.

 For Example: this is a current press release/news story about one of our clients.

 The TopicBREAKING NEWS: THE FIRST FEMALE RABBI TOBI RUBINSTEIN SCHNEIER, ANNOUNCES HER NEW REALITY TV SHOW AND UPCOMING TELL ALL BOOK.

 The beginningTobi Rubinstein Schneier: Mother, Rabbi, Fashion Icon and an International Socialite is set to launch her first reality TV show: The House Of Faith N’ Fashion and her upcoming tell-all-book.

 The MiddleTobi grew up as the girl from Queens, New York whose creative interpretation of an Orthodox Jewish girl’s wardrobe constantly got her kicked out of her “All Girls Religious Paroquial School.”

 The endThe House Of Faith N’ Fashion debuts during New York Fashion Week on ABC Livewell Network, in September 2012.Visit this link to read the entire release.

Results: The above release mentioned was picked up by numerous outlets including USA Today, Top News Today, Albany Times to name a few, and we received call backs from local newspapers such as NY Post. This news story has received approximately 1,583 reads and 736 people shared this release in the last 10 days.

 Step 3 – Edit & Review (3 – 5 hours)

 Edit, edit and revise. Have your colleagues or business partner read the story and get their opinions.

Step 4 – Distribution & Setup (3 – 5 hours setup, SEO, keyword analysis, adding related photos and media)

 The most important step is to get your release to the masses and in front of your target audience.  On average, distribution costs range from $89 – $500+. For best results, we recommend using a combination of paid and free onlinepress release distribution services.

 Step 5 – Measure results & repeat

After your release is published, check the results from 2 – 30 business days. Repeat the process.  Do not expect the flood gates to open after 1 or 2 releases.  You will see maximum results overtime, by publishing your releases on a consistent schedule.

 Finally, thanks for utilizing this free information. Please open a word document and start to write your release.

  This wills certainly contribute to the success of your business overtime.

 Have additional questions? Please send us an email toinfo@applesandorangespr.com or call us to request release samples.

 For your convenience, this post is also featured on our Facebook page and in our notes on Facebook.

Please share this. You are free to reuse this content, as long as you mention:“this content was sourced from Apples & Oranges Public Relations.”

Advertisements

One comment

  1. I agree with the advice to use a combination of paid and free PR distribution services. At my work, we subscribe to Newswise, for instance, and get good results. However, sending the release to industry publications also gets us some traction–and is free!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s