Optimizing the Timeline Format for Page Engagement

Optimizing the Timeline Format for Page Engagement.

By BEING YOUR BRAND

Optimizing the Timeline Format for Page Engagement

 

Since the Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The increase is due mostly to an increase in user engagement on video and image posts, while engagement has decreased for text posts (not include and image, video, etc).

Mashable Facebook Timeline Eyetrack Study

FULL ARTICLE HERE

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