Why I Love Coca-Cola’s Advertising – BAM They Did It Again!

No qualms about it. Coca-Cola has the Social Media Marketing world in the palm of their hand. THEY GET IT! They have built a social media empire with their content, not the least of which is their online video profile hosted at CCTV on YouTube.

Check out their latest video:

Ok, so what is not to like about this video? In a world where political scandal and violent revolution appear everywhere we turn, where magazines and media are cold-heartedly and consistently attempting to cash in on the drama and trauma of society, Coke has decided to wade against the stream.

Coke has decided to cultivate a brand image of “Shalom” -a campaign of love, happiness and peace – all centered around their products.

Brilliant right!? So why are more companies not doing this? Coke appears to understand what actually hits a nerve with people now. We are jaded. What would have been dubbed shocking twenty years ago hardly registers anymore – what impacts us now, are examples of kindness, of grace and of compassion.

People are hungry for this – it is the same dynamic that takes an indie “feel-good” movie from unknown status to stardom (AHEM-Slumdog-Millionaire)

Coke is effectively developing a brand association between themselves and all the greatest things in life: spontaneity, love, peace, joy, happiness and people caught enjoying all if it. What is more, they have done so in such a seamless and genuine way, that they do not come off as simply running another fake campaign for profits – they truly do appear to the public as a happy brand.

That makes them trustworthy.

That makes them likeable.

That makes them relateable.

and that makes them successful.

Transition Marketing Services Okanagan Small Business Marketing

Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions. TRANSITION MARKETING SERVICES – Small Business Marketing Specialists.

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