It is 2012 and just about every central brand has a Facebook page. Facebook as a tool, is not just for big brands however, and small business are flocking to it.
Facebook is utilized best as what it is. A social marketing tool. It is not meant to replace a website, but rather to work in conjunction with it. Facebook and indeed, Social Media in general has massive value for marketing – specifically content marketing.
Not long ago our friend Brianna Smith at “Beingyourbrand” wrote a terrific article showcasing an eyetrack study by Mashable.com, that illustrated the primary points of focus for Facebook users. Here is the illustration:
This illustration presents us with the “high traffic” areas, areas that are going to stand out immediately and will hold the viewer the longest. The fact is that pages with more images have a higher rate of traffic and longer viewing times. Of these images, the first and largest visual area is your page banner or “Cover photo”.
This Cover photo should be point number one for you. Taking the time to specifically design this image can pay dividends when it comes to engagement and time your audience spends viewing your page.
Cover Photo Schematics:
The Cover photo needs to be built to: 851 x 315 and in RGB (Designer hint: RGB for screen, CMYK for print). This image will effectively showcase your brand and all of the rules for content creation apply. Be bright, be colourful, be creative.
In fact Facebook covers have become such a perfect showcase for brand engagement, that blog posts and pages exist for no other reason but to showcase them. Curating them as one would curate great art.
Here are some beautiful examples from leading brands:
1. Facebook & Shell: Enhancing Their Brand Image & Compounding On Their Logo.
2. Fanta & Sprite: Showcasing Their Creativity & Colour.
3. Shoppers Stop & PR Web: Presenting A Call To Action.
4. Nike: Promote Positive Associations Between Products & Emotions.
5. Polaroid, Dallas Foodie & Sharpie: Showcase Your Products & Services Via Quality Images
6. Roxy & Microsoft: Show Customers Engaged & Using Your Products or Services.
7. Nike: Present High Profile Examples Of Product Use & Endorsement
8. Manchester United & Oreo: Display Events, Important Occasions Or Historical Moments.
There you have it. Facebook Cover photos are awesome. They are a beautiful and mainstream means of using Social Media platforms to engage, communicate and promote your brand with the masses.
Keep in mind that Social Marketing is about just that, being social, engaging and creating dialogues. Learning about and educating others. The Cover photos are not meant to act as a billboard, but as a means to generate interest and conversation. Start talking to your customer on the social channels and you will have every reason to succeed.
Now go out create your Cover photo and engage your customers!
Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions. TRANSITION MARKETING SERVICES – Small Business Marketing Specialists.