Facebook, whether you like it or not, is a prominent tool in the Social Marketing business (stock prices notwithstanding). It matters not whether you are Walmart or Waddy’s Burger shack, you likely have a Facebook page for your brand.
In the first part of our “Facebook Finesse” series we discussed “Cover photos” – those lovely banners available with the Facebook timeline platform. We explored how they can be utilized for highest impact, regardless of your brand’s size.
This week, in part two we will discuss Facebook Tab’s and how you can customize them for greater success.
Understanding Facebook Tabs:
This post operates under the assumption that the reader has a basic functioning knowledge of Facebook and its primary settings.
Facebook tabs are those little boxes underneath your Cover photo and to the right of your description (Hint: the first one is always labelled “Photos”).
These tabs are used as a tool of engagement with viewers. The default tabs are typically:
However this does not need to be the case. These tabs are adjustable and can be customized based on the needs of the brand or business.
In the example above we have customized our tabs to show links which provide a view our Twitter and Pinterest profiles. This is just a small example of what can be done with these tabs. They can be customized according to each individual client or brands needs.
Displayed VS Hidden Facebook Tabs:
Facebook allows for four main tabs to be displayed prominently below your Cover photo. If you notice, there is a small downward pointing arrow at the right of the row of tabs. Clicking this arrow will drop down a menu to display all other tabs you may have (a total of twelve per page).
The truth is that most viewers will never click this arrow and the four main tabs are the ones which will see the highest traffic. None the less, the tabs are there and can be exploited. Below is an example from Sprite’s fantastic Facebook page:
For most brands, it will make sense to focus time and effort on the four main tabs. Once those are completely utilized, then start tackling additional tabs.
Important to note is that the first and furthest left tab, labelled “Photos”, is static and must be left as is. There is currently no option to move, change or otherwise do away with this tab. Instead the reader should concentrate on adjusting the next three tabs.
In our case we have chosen to display our “Likes“, our “Twitter” link and our “Pinterest” link. As with the Photos tab, the “Likes” tab must be used, however unlike the Photos tab, it does not need to be displayed and can be moved to the drop down menu if desired.
Choosing The Right Facebook Tabs:
We encourage readers to explore some of the free tabs available on Facebook. For instance we are utilizing the Woobox Twitter tab a free tab that provides viewers a look at our Twitter feed, without leaving Facebook:
Another great tab we utilized is the Pinterest tab again by Woobox. This tab works in the same way as their Twitter tab, in that it transports viewers to a mock-up of our Pinterest page:
For us it made sense to use these tabs. We are establishing a connection and shared presence across these platforms. For the reader, it may make more sense to utilize an Instagram tab, or TabSite’s Contest tab or Google+ tab. There are video tabs, sweepstakes tabs, slide show tabs and more. Explore and see for yourself.
Customizing Facebook Tabs:
On our page we ran with the default images for our chosen tabs, however you can upload your own images for use as the tab picture. In other words, in the example below, the areas where the little Twitter bird and the Pinterest “P” are displayed can be altered to show any image you like. Not only that, you can also change the name of the tab!
To alter what image and text is shown for the tab follow these quick and easy steps:
1. Click the downward arrow at the end of the row of tabs. This will display the drop down menu that includes all of your other tabs.
2. Hover the cursor over the desired tab until the wee pencil icon appears in the top right hand corner, click it to open up the drop down menu and options.
3. Now choose the edit settings option from the drop down menu. To display the tab settings menu.
4. In the pop-up menu that appears, choose to: Remove the tab, change the image, or change the name. When done, click *save*.
When changing the tab display there are a few things to keep in mind to maximize the display quality:
- When Changing Tab Name: Keep in mind that when changing the tab name, one should keep it short to avoid it spilling into a second line when displayed.
- When Changing Tab Image: The image should not be larger than 111 x 74 pixels and of course, in CMYK.
That sums up part two of our look at Facebook. We hope the information is found useful and encourage our readers to set aside some time to dabble with their page. Have fun!
Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions. TRANSITION MARKETING SERVICES – Small Business Marketing Specialists.