The Power of Creative Marketing
Our family was preparing to sit down to supper tonight. My two year old son and I had just finished setting the table and had sat down to await a big pot of spaghetti.
As we sat waiting, my son did the most curious thing. He picked up his plate and tilting it sideways, proceed to use it as a steering wheel to drive our dinner table like a truck.
The level of imagination that children have is to be admired.
I got to thinking almost immediately, how much I admired my two year olds perception of things. Where I saw a tool for serving supper, he had found entertainment.
As a self proclaimed content creator / curator for Transition Marketing Services, it was humbling to see just how lacking in imagination I can be.
That is the crux of this post. Creativity will almost always play a larger role in your marketing success, than big, flashy and pricey.
Small Businesses of all backgrounds can make a lasting impact, even on a limited budget, but to do so, we need to harness the power of creativity.
We must never be afraid to use our imagination.
Have some fun with your advertising and try something new.
Grab your consumers attention, engage them and their imagination. Give consumers a memory, a chuckle, an anecdote to share with their friends and you will have gained more than a flashy ad ever could.
Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions.