1. Logo / Colour.
Every business, big or small profits from a logo and a distinct colour scheme. This is a foundation stone to any brand. Images are more easily remembered than titles or names, by providing the consumer with an image, they be more likely to remember who you are.
The logo should somehow relate to the business, name and industry. Specific colours should be chosen with which to distinguish the business and then used in every place that the business is being marketed. This is the aesthetic element of branding.
One need only look at all the companies they deal with daily, to see how the logo and colour scheme imprint themselves.
2. Email Signature.
This is one of the simplest ways to get contact/business information out into the stream. The email signature can be as complex or as simple as one makes it. Consider including information such as:
- Employee name
- Business name
- Employee position (title)
- Office number
- Cell number
- Email address
- Website URL
- Twitter / Facebook or other Social Media identification.
One can get more creative and look at inserting their logo into their signature as well.
To access the Signature option in Outlook, go to TOOLS > OPTIONS and in the pop up menu, select the third tab from the left: MAIL FORMAT. At the bottom of the menu click SIGNATURES. On the menu that appears choose NEW. From there one can build their signature.
“The easier one can make it for consumers to connect with them, the more likely the sale.”
Vehicle decals are a great way to spread a businesses name. The more often consumers see a logo and a name, the more likely they will be to remember and recognize it later.
Decals can be simple and small, or large and complex and their prices will vary as such. The price, however is comparatively small when one considers that every time their vehicle is visible, it is advertising for them.
Prices will vary on based on the decal, colours, size, vehicle and source.
Stationary is a vastly under-estimated tool. Place a logo and business information on all pertinent written or printed documents (faxes, letters, memo’s etc.). When these are sent out to customers, clients, partners etc. it is one more chance to present the business and brand and to imprint it.
Stationary, like business cards or email signatures, is also a great reference for customers who are looking for quick information regarding a service, product or business. The easier one can make it for consumers to connect with them, the more likely the sale.
Websites play a crucial role in small business and in the display of products and services, however one should not underestimate the value in printed materials. Offering a simple three-fold brochure, double-sided pamphlet or even single sided leaflet is a good way to provide customers with the valuable information they need to decide whether to purchase or not.
Remember that sales require making oneself accessible to the customer. The easier it is for them to find a business and to find the information they need, the easier it is for them to make a purchase.
Transition Marketing Services in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions.