Every small business is restricted by a budget. Every dollar matters.
Print ads can be expensive, both to produce and to run. Yet they possess substantial value for businesses of all shapes and sizes. Printed advertising is an excellent investment, here are nine tips to ensure if you have paid for a print ad, you get every dime out of it.
Look at it this way, you have paid for the ad, therefore the ad is now yours, so look for any and every means available to place that advertising message in the hands of prospective customers. By doing so you can double the return on the money spent. Here are nine examples:
Nine Ways To Re-use Your Printed Ad’s:
1. Order an extra supply of reprints – then go hard distributing them to both, existing and potential customers. Use every avenue available to place the ads into their hands.
2. Anytime you are sending out literature, or passing out brochures, include a print of the ad. This will reinforce your message and remind the customer of the reason they found you in the first place.
3. Distribute the ads internally as well. Ensure everyone involved with your company, is given copies of the ad. It will keep them up to date and engaged with your most recent message. It aligns them with your business and brand vision.
4. Supply extra prints to all of your retail and sales staff (essentially anyone in direct contact with your customers) and encourage them to distribute the prints freely to customers.
5. Utilize the ad in a unique way but turning it into a product and service data sheet. Simply add additional information and specifications to the back of the ad reprint. This provides with a nice eye-catching cover for your data sheets, without having to design, source and purchase new ones built from scratch. What is more, now the reader will get a double dose of your message.
6. Use ad reprints as inexpensive direct mail. Look at mailing the reprints alongside a sales letter and/or reply card. The ad will grab attention, and the sales letters, all done internally, can quickly be modified for each specific market group on your mail-out lists.
7. Do you have more than one ad created for the same product or service line? If so, consider publishing a bound collection of the reprints as a product brochure. This will increase your brand and product exposure to consumers and save you the costs of designing and printing a brand new brochure.
8. Does the ad provide valuable information that would be found useful in your industry? Consider Offering reprints as free educational material to other companies in your industry.
9. If the ad is particularly striking, visually engaging, or otherwise nice to look at, offer reprints suitable for framing.
It is all about out of the box and creative thinking. The key is to find the means to place that printed ad, into the customers hands and in front of the consumers eyes. Remember that advertising and marketing is all about displaying the value in your products and services. Convince the customers that what you sell is worth more to them than their money and use print advertising to do it!
Transition Marketing Services in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions.