A Facebook Meltdown That Will Make You Blush, Chuckle and Shake Your Head All At Once!
Soooo… this is happening. Interestingly enough they now have 10,000 “likes” on Facebook – likely due to the media frenzy that has occurred as a result of their actions.
Is the influx of traffic and attention worth it? Hard to say, brands like Kenneth Cole & A&E have taken the low road before and garnered some amazing *FREE* publicity from it (albeit negative publicity). Amy’s Baking Company will likely not be an exception.
They have already garnered massive media publicity, some positive, most negative and while it is clear they have made a mistake here and taken the low road, it is equally clear that at the end of this afternoon just about EVERYONE will know who they are.
Smart or cringe-worthy? You decide, here is the story:
This is the Facebook page of one “Amy’s Baking Company Bakery, Boutique & Bistro”
Located in Scottsdale, Arizona, Amy’s took to their Facebook profile to defend themselves against various negative comments being posted by users. If you follow Gordon Ramsey’s “Kitchen Nightmares”, then you may recognize the restaurant from a recent episode. The owners were dumped by Ramsey after being too difficult to work with. View the episode below.
The Episode That Started It All?
The Flames of Failure Began With But A Spark…
It Started Quietly.
But Emotions Flared.
Soon Rational Thought Ceased.
The Crazy Began.
Things Compounded When They Found Out Their Story Had Gone Viral on Reddit & Yelp.
This Is The Internet. If There Is An Argument, Everyone Invites Themselves (and their cat).
Nothing Calms Internet Troll Frenzies Like Threat Of Legal Action…
By The End “Amy’s” Had Successfully Entered Their Name Into Internet Posterity As One Of The Largest Brand Meltdowns Ever.
What They Should Have Done Is Taken A Step Back, Taken A Deep Breath & Moved On…but they didn’t.
They Just Kept Feeding The Trolls.
Then To Compound On Stupid, The attempted to (Poorly) Photoshop A Reddit Screenshot To Make Redditors Believe They Had Actually Gotten Police Involved.
9:00pm Rolled Around Before They FINALLY Shut Up.
When brand’s go postal on social media there is always a feeding frenzy. This was no exception. Will “Amy’s” ultimately benefit from all of this publicity, or will they fold? One way or the other, we (and just about every other marketing firm out there) urges AGAINST this type of action. Looking at a situation such as this, one has the perspective to see the stupidity of it all, but when it is you involved that perspective does not always exist. Our rule of thumb: Always take the high road.
[EDIT JULY 04 2014] Not often do we find ourselves editing an article this far after its post date, however Amy’s has reached out to us on Twitter to encourage us to get our “facts straight” before posting hate, citing that they were hacked and the posts included above were the result. We would like to take this moment to point out that this article was written as the events occurred and while there is no proof of their social media accounts being “hacked”, there is the possibility that the sheer level of stupidity demonstrated in the above mentioned posts could have been the result of a third-party taking over their profile. For more info on that please visit this article by the Huffington Post
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