Amy’s Baking Company Bakery Boutique & Bistro – A FB Fail For The History Books

A Facebook Meltdown That Will Make You Blush, Chuckle and Shake Your Head All At Once!

Soooo… this is happening. Interestingly enough they now have 10,000 “likes” on Facebook – likely due to the media frenzy that has occurred as a result of their actions.

Is the influx of traffic and attention worth it? Hard to say, brands like Kenneth Cole & A&E have taken the low road before and garnered some amazing *FREE* publicity from it (albeit negative publicity). Amy’s Baking Company will likely not be an exception.

They have already garnered massive media publicity, some positive, most negative and while it is clear they have made a mistake here and taken the low road, it is equally clear that at the end of this afternoon just about EVERYONE will know who they are.

Smart or cringe-worthy? You decide, here is the story:

This is the Facebook page of one “Amy’s Baking Company Bakery, Boutique & Bistro”

This is the Facebook page for Amy's Baking Company Bakery Boutique & Bistro, a restaurant in Scottsdale, Arizona.

Located in Scottsdale, Arizona, Amy’s took to their Facebook profile to defend themselves against various negative comments being posted by users. If you follow Gordon Ramsey’s “Kitchen Nightmares”, then you may recognize the restaurant from a recent episode.  The owners were dumped by Ramsey after being too difficult to work with. View the episode below.

The Episode That Started It All?


The Flames of Failure Began With But A Spark…

Apparently, last night, owners Samy and Amy Bouzaglo took to the restaurant's Facebook to defend themselves against nasty comments from users.
The owners, a couple by the name of Samy and Amy Bouzaglo (pictured right) started publishing their defensive posts early yesterday evening and unfortunately did not stop until late into the night.
They continued to post and post…. and post, feeding the mass of internet trolls and fueling the sparks to full on flames.
Of course this is the internet and their Facebook audience grew exponentially, devouring everything they had and encouraging them to greater levels of angry stupidity.

We have outlined several times in the past, the need for tact, manners and decorum when dealing with negativity on social media. However when emotions are high, good, clear, level-headed thinking does not always prevail. Below are samples of the posts allegedly made by the owners of the company onto their Facebook page.

It Started Quietly.

As they started posting, they started receiving nastier and nastier comments back at them.

But Emotions Flared. 

Soon Rational Thought Ceased.

 And the Facebook updates quickly spun out of control.

The Crazy Began.


Things Compounded When They Found Out Their Story Had Gone Viral on Reddit & Yelp.

 They discovered a Reddit thread posted to r/cringepics about their Facebook meltdown and started monitoring it.
The restaurant's reviews on Yelp are definitely not favorable.

This Is The Internet. If There Is An Argument, Everyone Invites Themselves (and their cat).

 And the Reddit thread was, unfortunately, sending more unruly commenters to the Facebook page.

Nothing Calms Internet Troll Frenzies Like Threat Of Legal Action…


By The End “Amy’s” Had Successfully Entered Their Name Into Internet Posterity As One Of The Largest Brand Meltdowns Ever.

 The whole thing blew up.

What They Should Have Done Is Taken A Step Back, Taken A Deep Breath & Moved On…but they didn’t.

 And unfortunately, Amy and Samy just kept posting...

They Just Kept Feeding The Trolls.

 And posting...


 And posting.

Then To Compound On Stupid, The attempted to (Poorly) Photoshop A Reddit Screenshot To Make Redditors Believe They Had Actually Gotten Police Involved.

 Amy’s Baking Company Bakery Boutique & Bistro

9:00pm Rolled Around Before They FINALLY Shut Up.

Finally, the updates stopped around 9 p.m. Monday night, with Amy and Samy calling all their commenters "punks" and saying they had "God on their side."

When brand’s go postal on social media there is always a feeding frenzy. This was no exception. Will “Amy’s” ultimately benefit from all of this publicity, or will they fold? One way or the other, we (and just about every other marketing firm out there) urges AGAINST this type of action. Looking at a situation such as this, one has the perspective to see the stupidity of it all, but when it is you involved that perspective does not always exist. Our rule of thumb: Always take the high road.

[EDIT JULY 04 2014] Not often do we find ourselves editing an article this far after its post date, however Amy’s has reached out to us on Twitter to encourage us to get our “facts straight” before posting hate, citing that they were hacked and the posts included above were the result. We would like to take this moment to point out that this article was written as the events occurred and while there is no proof of their social media accounts being “hacked”, there is the possibility that the sheer level of stupidity demonstrated in the above mentioned posts could have been the result of a third-party taking over their profile. For more info on that please visit this article by the Huffington Post

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions


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