We have talked a lot about how the online world (and specifically social media) has opened up the ability for consumers to share their brand experiences – for good or for bad.
Here is a prime example of that. What drove (no pun intended) this KIA owner to go to this length to showcase their frustrations?
Does KIA know? If not why? If so, what are they doing about it?
If this was YOUR brand, what would YOU do about it?
There is tremendous value to being on social media, if not to market, then to monitor and to keep tabs on what is being discussed in regards to you brand or business.