Does anyone else find it odd, that the fine print more or less contradicts the large print above it?
What is worse is that this ad targets consumers with eye sight issues.
That seems a little dirty Vision Express. If someone NEEDS an eye exam, are they even going to be able to read that fine print? We would love to presume that in the example above that this is part of the joke, but frankly it seems more like a bad ad execution.
“Always read the fine print. If an ad seems to good to be true, it probably is. This type of marketing is one to be avoided. It will tarnish your brand image.”
This is on par with the big box stores that proclaim an item to be just “$0.99” but then have a little font size 6 statement at the bottom that says “when purchasing six or more”.
It is legal and it is common for big businesses to use these type of tactics to sucker customers in. Legal it may be, however that doesn’t make it right,
We would mark this little piece of marketing as a fail. It comes off as underhanded and sneaky (and in fact the original poster of the image above, posted it to make this very point). It may sucker a few consumers, however it is morally questionable and savvy consumers will quickly learn not to trust you or your brand.
Those are our thoughts, what do you think?