At Transition Marketing, our passion is small business. Any day that we get to assist a fellow small business in some small way, is a good day. It gets even better when we can provide a small business some exposure AND showcase some marketing tools in the process.
Creating Advertising Opportunities.
BenchAds.biz provided just that opportunity. They are a locally run company within the Okanagan / Shuswap area that provides exactly what the name indicates – advertising on benches. They provide a unique, budget friendly marketing and advertising opportunity to the local small business community. Needless to say when we heard about this business, we knew we had to investigate.
We had a chat with Carene Wooster the owner and operator of BenchAds.biz to see what marketing and advertising value they could add to local small business.
Based in Salmon Arm, BC, BenchAds is a family owned and operated company. The family has been connected with the business for as long as the benches have existed. Carene’s grandpa was in fact the one who originally fabricated the bus benches back when Salmon Arm’s Transit System first began.
The premise of the advertising is quite simple. Since the inception of the Salmon Arm transit system there has been a series of benches located through the city. Each of these benches provides a well situated, public advertising spot. BenchAds owns and controls these spots and for a small price you get to use them.
They are similar to the billboards you see along the highway, only slightly smaller and located in prime areas in the downtown core. They are priced at a fraction of what a highway billboard costs and provide a high level of exposure to both foot and vehicle traffic.
Outdoor advertising has undeniably always been effective. BenchAds provides this opportunity to the local business community at a highly competitive rate. If that is not enough to pique your interest then consider the following:
- Unlike TV, radio or online advertising, viewers cannot change, mute or close the ad. If they are passing by the bench, then the ad is viewed – 24/7.
- It creates brand exposure in new areas where none may have existed before.
- Outdoor advertising is being seen by an increasing amount of traffic.
- As mass transit increases in popularity BenchAds will increase in exposure.
- According to the OAAA, outdoor advertising is one of the most cost effective advertising options in existence and provides a high ROI (return on investment).
- Recent reports by Brandscience (via CBS here) found that for each dollar spent on out-of-home advertising, an average of $2.80 was received in sales.
Want more? Check out these case studies on outdoor advertising via the Pattison Group:
Let’s face it, small businesses need budget friendly marketing and advertising tools. BenchAds.biz offers just that; a unique alternative outdoor advertising option. One that places outdoor advertising within the reach of small businesses that could never afford that coveted highway billboard.
We’ll end with a note here from BenchAd.biz owner Carene Wooster:
We encourage our advertisers to advertise on more than one location. Personally I know that when I see a hamburger on a sign I honestly have a profound drawing to eat a hamburger!! Now, what happens if I’m driving around town and I see this big juicy hamburger 5 different times all from the same vendor? When I finally do decide to go get that tasty treat where’s the first place I’m going to think of? Advertising on multiple locations has a much greater branding effect.
One of advertising’s best kept secrets, bus benches can easily be overlooked when businesses are looking at their marketing strategies. People seem to get caught up in all the other forms of advertising and others naively think the viewing audience is limited to those who use the transit system! The fact is, everyone sees them! Next time you’re out and about, see for yourself! -Carene Wooster – owner & operator
For more info check out our website www.benchads.biz or like us on Facebook https://www.facebook.com/BenchAds.biz