Ubisoft Uses Guerrilla Marketing On EA

Ubisoft sticks it to EA

Ubisoft sticks it to EA

Funny Guerrilla Marketing.

To celebrate the release of the new pirate sequel of the popular game “Assassins Creed”, the developer Ubisoft placed a street ad (complete with black Pirate flag) outside their competition, EA’s (Electronic Arts) headquarters.

That is some heavy-duty Pirate anarchy going on there! and that was the entire point. The theme of ad fits with the theme of the game.

A great move to garner attention, further their games “brand” and humanize themselves as a company.

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