Funny Guerrilla Marketing.
To celebrate the release of the new pirate sequel of the popular game “Assassins Creed”, the developer Ubisoft placed a street ad (complete with black Pirate flag) outside their competition, EA’s (Electronic Arts) headquarters.
That is some heavy-duty Pirate anarchy going on there! and that was the entire point. The theme of ad fits with the theme of the game.
A great move to garner attention, further their games “brand” and humanize themselves as a company.