NEVER WORK FOR FREE.
Heath Ledger playing as the Joker in the Dark Knight had one particular quote that all artists, creatives and freelancers NEED to begin abiding by:
“If you’re good at something, never do it for free”
As a marketing company that provides creative direction, strategizing and design to our clients, we cannot emphasize this nearly enough.
The various sectors of the marketing world are chalk full of clients looking to source work on the promise of “exposure”.
Never EVER work for nothing but “exposure”. You deserve payment for services rendered.
If you do not value your skills and services, then how will others?
This applies to all industries. Music, Design, Consultation, Content Creation, Strategizing etc.
Do not work for free.
Recently Electronic Music Artist Whitey wrote a rather pointed letter to one company seeking just such free services. We felt his answer was overdue and would like to emphasize our support of his mindset.
We encourage all to read the article linked below, then share it across the web.
Whitey (NJ White) Explains to a TV Producer Why His Music Isn’t Free… http://www.digitalmusicnews.com/permalink/2013/11/06/whitey