Taken from the great Andrea Britton’s original article. We recommend viewing the entire post here: #spammers named and shamed!.
Are you spamming?
Is spamming and promoting becoming one and the same?
Know this: You are wasting your own time and others and you are not achieving anything.
The internet has opened up a world of connection and enables you to show someone on the other side of the world what you are doing which is utterly fabulous, but have you considered whether they actually want to know?
When I was ‘learning the ropes’ on Twitter I got told off for shamelessly promoting my book; “hello! read my new book at ……..” It got no attention (apart from someone telling me off), no retweets or mentions. I tweeted about an issue in the book and that was a different story.
Mashable recently reported that social media spam increased 355% in the just the first half of 2013, it’s getting out of control and we have to put a stop to it! So, to get to the root of the problem, I thought it might be helpful to offer up a list of what is considered spam, in my opinion and what is not. Here’s what I got in just a day and my interpretation…
1. Facebook: “XXXXX link. Listen to my new track, hope you like it” equivalent to sending a tape into Sony in the 80s – it will maybe make it to the right desk then collect dust.
2. Twitter: “DM: Hi thanks for the follow, now find me on Facebook!”: Why? Lack of personality, generic and no effort needed to send that one! I won’t bother.
3.: Email: From Paper.li.”The XXX is out! October Edition” A time saving tool, yes, but completely defeats the object of content sharing/marketing and building relations. I’ve used this myself in the past out of curiosity, but times up. We don’t want an automatic information collecting machine. It needs to be streamlined and personal to promote conversation. Ask yourself, does anyone actually get in touch with me about it? I very much doubt it.
4. Website: Comment “I am fat man”. (Yes. Really)
5. WhatsApp: “My video is now live, watch here!”. Very unlikely unless it was from Prince. That’s unlikely too. Who are you and how did you get my contact number?
6. Twitter: “You must see this link..XXXX” – Must I? Is it going to change my life? Possibly should have told me why to be in with a chance of a click through. Delete.
7. Twitter: “Watching your calories? Avoid these drinks like the plague XXX”. No I’m not on a diet and if I was, I still wouldn’t like to receive a text reminding me that I am.
8: Linkedin: “Please check out my new single released soon.” Linkedin is not the arena for promoting your latest track nor is that the way to do it!