This is fabulous print advertising my MIO.
It looks like a regular minimalist print ad. But it prompts the audience to be do something and interact with it for a fairly cool little response. Get the page wet and you get a secret message.
Important to note is that we came across this little gem online and posted by another user. What that means is that people out there did indeed interact with the ad.
The “secret” message also goes one step forward by prompting the viewer to engage the brand via Social Media.