1. You should probably name this company to see if public pressure forces them to fix this site. I probably wouldn’t be as annoyed by them not having a Facebook/Twitter login because I usually don’t like it when companies ask for crazy levels of permissions in order to merely login to a site. But I’ll be honest, I’d have some question whether or not this is intentional, and I bet that this is effective. While many technical people might notice that their website was irrevocably broken and their UI had a dark pattern in it, I think the majority of people would just click the newsletter checkbox and sign up for their crappy newsletter. That being said, you probably don’t need them. Between email marketing, search ads, content marketing, buying likes (see http://www.facebooklikesreviews.com for example) there’s a ton of ways to get growth and traction for virtually any company.

    1. Great comment!

      We considered naming them. However we also did not want to turn this into a public shaming event (we weren’t concerned about actually contributing to their site). It was more about using this as an example.

      You are right in saying that it may have been deliberate. However if it was deliberate they may have wanted to consider the message it sends. Perhaps we saw this as a bigger error than most. However coming from a highly competitive environment – one has to be cautious in how they communicate and execute their designs.

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