TMS Promotional

Help Us Raise Funds For The BC Children’s Hospital

Spartan Race For The Children’s Hospital.


We’ll be brief. Ben Erickson, a marketing consultant and graphic designer with TMS, has enrolled to run the Spartan Beast Race in an attempt to raise fund for the BC Children’s Hospital.

At first we attempted to talk him out of it, but when he explained WHY, we knew we had to back him. Here is what Ben had this to say:

“Let’s face it. There is no one more helpless than a child. Especially a sick one. 3 years ago my wife and I were blessed with a healthy son, but not everyone we know has been so fortunate. The first time our wee little boy got sick, we began to understand just a bit of what some parents deal with daily.

Parents know that there is nothing worse than a sick child. So small and helpless, sad, not understanding and just wanting their parents comfort. 

Imagine dealing with that daily.

Worse, imagine knowing your child’s days are numbered and will be but brief.

That is why I – a 32-year-old who has spent the last 10 years behind a desk – am training to take on the 21km, 26 obstacle Spartan Beast Race. 

Because I believe no one is too small, too old, too incapable to improve the world for others. Because I want to DO SOMETHING.

Transition Marketing is backing our would-be athlete with everything we have. Check it out:

BC Children's HospitalWho Is BC Children’s Hospital?

BC Children’s Hospital is the top medical facility for children in BC. The BCCH provides care for children from throughout the province, intervening and providing necessary procedures for countless families each year.

They work all day, every day to save OUR children’s lives. 

  • 67% of patients at BCCH every year are from areas outside of Greater Vancouver.
  • 52% of the open heart surgeries performed at BCCH last year were performed on children under 1-year-old.
  • Last year BCCH provided 8200 surgeries for life threatening issues.
  • BC Children’s Hospital received over 196,000 children’s visits last year.

More Here

You Make The Difference – #DoSomething.

Like Ben, we believe that ANYONE can #DoSomething to make things better. Whether it is running a race or donating $5 to a worthy cause, no one is too small to improve the world we live in.

Even the smallest donation will make a big difference. 100% of the funds raised will go straight to the BC Children’s Hospital. Whether it is $5 or $500 it all adds up and it all goes to improving the lives of sick and inured children.

Don’t be afraid to donate! Just imagine, every dime raised here will go towards saving lives and providing comfort to those who deserve it most – our children.

Worried about legitimacy? TMS has a track record of working with non-profits – here are a few:

The Spartan Race.

The Spartan Race is the nations largest obstacle race. Ben is registered in the Sept 27, Spartan “Beast” race at Sun Peaks Resort in Kamloops, BC.
The race is a total of 21 kilometers with 26 obstacles which include:
  • Jumping over fires.
  • Climbing 20′ ropes.
  • Running through tires.
  • Wall climbs.
  • Crawling through mud.
  • Large angry men with padded jousting rods.

Keep in mind Ben is 32 years old. He was active in High School and for a while after, but has maintained a desk job for the last 12 years. He admits himself that he is not sure how he will finish, but insists HE WILL FINISH.

Ben, his wife Lauren and their son Miles.

Yup, we think he is crazy also, but he’s stubborn enough to do it. He has begun training already and has been running 7.25Km offroad three times a week.
In the spirit of charity, not only are we donating to the campaign, but we’re offering various marketing perks and packages to those who donate specific amounts – so now you can donate to the kids AND get some marketing out of the deal!

Other Ways You Can Help

We’ll have a page up at but TMS is adding the hashtag #DoSomething to the campaign. Follow it on Social Media to keep up to date with Ben’s training and of course the outcome of the race.

Please donate and share the word. Check out the hashtag on Social Media and pass the word along. Remember – it’s all for the kids!

Transition Marketing Services



“Lest We Forget” – The Marketing Icon That Helped Turn The Tide of WW2


To accurately assess where you are going, you must know from whence you came. To that end the folks at Transition Marketing always take an interest in the great successes and the morose failures within the marketing & advertising worlds sordid past.

One of the greatest marketing and advertising successes of the last century is “Rosie the Riveter”, who emerged from a war-torn world to inspire the everyday civilian to action. This campaign was in fact so successful, that the same style of image that gave birth to “Rosie” exists within pop culture today.

The Marketing Icon That Inspired A Nation.

You recognize her don’t you? Ok, perhaps not her specifically, but certainly the “style” in which she is displayed. That “vintage” look that modern pop culture so reveres, was not so vintage during the tumultuous days of WWII and in the 1940’s “Rosie the Riveter” presented a very modern “Call to Action”.

In respect for this Sunday, November 11, Armistice Day (Remembrance Day), we felt it was only right to delve into one of the greatest marketing campaigns ever, one that not only marked a change in the momentum of the second great world war, but also a change in modern society.

Rosie The Riveter.

Rosie, the campaigns “poster child” was the brain child of J. Howard Miller, a graphic design artist with Westinghouse. Miller created the well-known 1942 poster of a woman in a work shirt and bandana flexing her bicep underneath the bold lettered words “WE CAN DO IT!”, to provide a call to action for the war manufacturing industry.

Miller left her nameless, and nameless she would stay until the following year when she inspired the Redd Evans / John Jacob Loeb song “Rosie the Riveter”. The name stuck and a national icon was born.

“Rosie the Riveter.

Keeps a sharp look out for sabotage.

Sitting up there on the fuselage…

…Rosie’s got a boyfriend, Charlie.

Charlie, he’s a Marine.

Rosie is protection Charlie,

Working overtime on the riveting machine”

Rosie’s appearance was in fact fortuitous and timely and she gave birth to an entirely new chapter in North American history.

The Background.

The 1930’s had seen the United States struggle through the suffocating Great Depression. Joblessness was up to 18%, wages, production capacity and production output had all dropped miserably and attitudes towards women in the workplace where still rooted in tradition. The general zeitgeist of the day was that women belonged in the home not on the factory floor.

A 1936 Gallup poll indicated that 82% of respondents, which included 75% of women, felt that married women should not work if their husbands were employed.

This all changed quite quickly when the United States entered the war. 16 million men entered military service to combat the conjoined threats of the Third Reich and the “Emperor’s Army”. Almost overnight production facilities entered overdrive for war production, running triple shifts to supply the “boys overseas” with the means to combat tyranny.

The problem: How do you run triple shifts with the loss of 16 million eligible workers?

Enter Rosie the Riveter. The immediate advertising campaign blitz saw 2 million women sign up at plants throughout the United States.

The “WE CAN DO IT” campaign marked not just the impending fall of the Third Reich, but, not coincidentally, the entry of 11,970,000 women into the workplace.  This number ballooned to 18,610,000 by 1945, as more and more women entered the war effort, supplying military personnel with everything from tanks and artillery shells, to medical bags and K-rations.

By the end of 1945, 25% of married women had entered the workplace and by the war’s end, 36% of the civilian work force was female.

The Impact of Rosie & Co.

Rosie the Riveter inspired a nation, she would later be portrayed in a movie for war bonds and depicted by leading commercial artist Norman Rockwell as a burly female worker leaning back towards the American flag, feet propped up on a copy of Mein Kampf.

Rosie’s first and original incarnation was based on a real-life Michigan factory worker, Geraldine Doyle and although she would take on a slightly different face for future representations, she maintained a consistent image and representation throughout the duration of WWII: Rosie the Riveter was representation of a fighting spirit, one that would not allow tyranny, one that sought victory at all costs. Rosier the Riveter embodied the very same spirit that won the war.

We remember the veterans from around the world, the sacrifice made and the unity of the people who made our freedom possible. 

Here is a look at some of the best posters and calls to action from WWII.

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Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions. TRANSITION MARKETING SERVICES – Small Business Marketing Specialists.



We love small business…truly…madly…deeply.

We Love Small Business!

Some say it, we show it. Actions speak louder than words after all. Small Business is full of challenges, and not a lot of us have much in the budget (or a budget at all!). We get it! It is a challenge, one that is more easily overcome when we work together. Therefore we are giving one very lucky small business, something extra special, check it!

Rock The Small Biz Promotion:

Are you a Small Business owner or representative? Do you live in the Okanagan Valley in sunny British Columbia? Do you like wicked-awesome-free-stuff? Transition Marketing Services is offering the chance for one Okanagan, BC Small Business to win a free CUSTOMIZED website courtesy of our design team. The free website comes with free registration and one year’s free hosting courtesy of Raptor Integration. Get that? So that is a free CUSTOMIZED website at your disposal for a year. Interested? Here are the details:

Contest Rules:


Any small business owner (or representative acting on behalf of the business within an ocial capacity), whose business is located in Salmon Arm, Enderby, Armstrong, Vernon or any surrounding community within 100 km radius.


Entries will be accepted beginning July 12, 2012 and will run until August 30, 2012.

  1. “Like” Transition Marketing on Facebook (
  2. Message our admin with the following info: Contact name. Business name. Telephone number. Email address. Business address.
  3. Your business will then be entered. Contest ends Monday, August 30. A name will be drawn August 31. Winner will be notified directly by Transition Marketing.

Prize Details:

Prize worth is estimated at $1200.00 CDN. A custom website, consisting of a maximum of ve pages, will be built by Transition Marketing. Note that any specific logo, artwork, or images (such as product photos) must be provided to Transition Marketing upon request for website completion. Domain registration and one years hosting will be provided by RAPTOR INTEGRATION (annual renewal aftera one year period will be the responsibility of the winner).

Legal Disclaimers:

Transition Marketing Legal Disclaimer: Any and all information provided to Transition Marketing for the purpose of this contest is condential. No information passed directly to the Transition Marketing Page admin, will be disclosed, sold, or provided to any parties whatsoever. Entrants must demonstrate ownership (or representation) of actual business to be considered. Transition Marketing holds the right to refuse contest entry, communications, prizes and associated materials, at their judgement to any business involved (or perceived to be involved) in any illegal or questionable activities. Website will be built to the best of the customers specications. Website will be considered completed upon customer approval or upon completion of 16 billable hours of design time.

Facebook Legal Disclaimer:

By entering this contest, via direct message to the Transition Marketing Services Page admin, the entrant releases Facebook, from any and all legal implications. Entrant acknowledges that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. Entrant understands that any and all information being provided is specically to Transition Marketing for contest puposes. It is not and not will not be disclosed to or by Facebook. Entrant absolves Facebook of any legal repercussions whatsoever.

Visit Us Directly Right Here To Enter.


Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions. TRANSITION MARKETING SERVICES – Small Business Marketing Specialists