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5 Steps For Marketing Your Small Business

Image from Hillbillly Haven in Armstrong BC. A nice, clean shop front will assure consumers that they are not wasting their time.

Image from “Hillbillly Haven” in Armstrong BC. A nice, clean shop front will assure consumers that they are not wasting their time.

1. Keep Your Shop Clean, Professional.

This is absolutely crucial to success. Good, clean presentation is a must. Few consumers will enter a business that looks like a dive. Why would they?

A clean, professional shop front influences people. It provides customers with the promise that they will not be wasting their time by entering your shop. It builds trust that you and your business take pride in what you offer. What is more, it can motivate your employees to hold their heads up high and take pride in their jobs.

A messy store front will do just the opposite. It will strike fear and it will create discomfort in customers and employees alike. How could a customer trust you to provide them with value for their hard-earned money, if you cannot even maintain what is your own? and why would employees take any initiative, if you yourself refuse to?

No matter how chaotic things may be behind the scenes of your business, always, always, ALWAYS ensure your business image is immaculate.

Image taken at "Kanga & Roo's Children's Boutique" in Vernon BC

Image taken at “Kanga & Roo’s Children’s Boutique” in Vernon BC. Keeping displays new and fresh draws new customers in.

2. Rotate Your Displays & Get Creative.

When we walk past a shop, we are more prone to enter if the front displays are fun. The small business owner should take their pride in their business one step further by continually revising and re-creating the displays of their goods and services. This does not mean moving where items are kept (as that can confuse your regulars). Rather it means, changing how they are displayed.

Many businesses will do a special display for Christmas or other big seasonal events, but it does not need to stop there. Keep your displays fresh and fun, change them regularly and you will see an increase in store traffic. You don’t need an event to keep things colourful.

It is a labour intensive job to stay on top of, but it will generate sales.

If you are not the “create-pretty-displays” type of person, then consider asking one of your staff. You may be surprised at the talent they possess. By handing off a job like this to an employee you are accomplishing three things:

  1. You have filled their day a little more. Now when it is quiet and the floors are swept, they will have something to do.
  2. You have shown them respect and that you trust them.
  3. You are giving them a chance to use a talent to build your business.
Target Marketing is all about zeroing in an a specific consumer demographic

Target Marketing is all about zeroing in an a specific consumer demographic.

3. TARGET Your Marketing & Advertising

Small Business cannot afford to carpet bomb their advertising. It is too expensive to advertise to everyone, everywhere via every method and it is ineffective to just place a few ad’s here and there. Consumers are overwhelmed with the amount of advertising and marketing that is already in their faces everyday. The truth is that they hardly take notice of anything but the most directly engaging types of ads.

The average consumer is hit with hundreds of marketing messages daily. Advertising is everywhere you look. If you want attention you need to make it stand out, you need to customize your marketing to directly speak to your primary consumer base.

Get to know your consumer, learn what appeals to them and make a point of marketing to that. Ensure your message is clear, concise and creative. Bland ad’s don’t work. They must appeal to the people you are selling to on an emotional level and on a rational one as well.

Find out what stirs their emotions, use that to engage and cultivate interest. Then seal the deal by providing a logical reason to make the purchase.

4. Have A Pricing Strategy In Place.

A pricing strategy is much more than simply "Cost + Margin". Your prices will communicate your brand image to consumers. Pricing must be anchored within the rest of your marketing strategy.

A pricing strategy is much more than simply “Cost + Margin”. Your prices will communicate your brand image to consumers. Pricing must be anchored within the rest of your marketing strategy.

Pricing is a powerful tool. It must be used correctly if you wish to achieve your goals. Do not content yourself with setting a price based solely on production costs plus a margin. As a small business owner, you must decide:

  1. What are you trying to achieve with your pricing?
  2. What is the message you are giving people by pricing like you do?

Low pricing is a great way to break into new markets, or dominate existing ones at the risk of a lower profitability over the short-term. Whereas high prices, although you will sell less, can give the impression of a high-end product.

Your pricing is a direct line of communication to your customers and it speaks levels about your business. Your pricing strategy should reflect your marketing strategy. Whether you are targeting high-end consumers or the everyday public, ensure your pricing is in line with your overall brand image and marketing strategy.

5. Develop A Marketing Plan.

Sit down and devise a full strategy for your goals. Create a written marketing plan. This is the best way to ensure that you and all others involved in your business have a clear understanding of company direction. A standard marketing plan must be comprehensive, thoroughly researched and it must encompass every step required to bring your products or services to the customer.

Here are a few valuable questions to ask while developing this plan:

  1. Who are we now?
  2. Who do we want to be?
  3. What do we need to do to be that?
  4. Where are we now?
  5. Where do we want to be?
  6. What do we need to do to get there?
  7. Where do our most profitable present opportunities exist?
  8. What is the best path to these opportunities?
  9. Who will do what?
  10. What is required for each member to accomplish their task?
  11. How do we equip them?
  12. How will we know when we have achieved each goal?

Okanagan-Marketing

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

 

Target Marketing For Dummies

Target Marketing is all about zeroing in an a specific consumer demographic

Target Marketing is all about zeroing in an a specific consumer demographic

Target (Niche) Marketing Explained In Simplest Terms.

“Targeted (or Niche) Marketing is all about specifically and purposefully marketing to a distinct consumer base. Whether a specific age, gender, race or other profile, it is all about zeroing in on a specific type of customer. As big box stores continue to increase the array of goods they offer, it is becoming necessary for small businesses to appeal to “specifics”. By finding a “niche” they can then build their business supplying goods and services that big box stores simply do not offer.”

So how does one do that? Below we will examine just that by using a simple example – The sandwich board!

Now take the lowly sandwich board. Here is a tool that just decades ago was an esteemed part of any business’s marketing plan. Yet in this era of technology, instant sharing and online commerce, one must ask themselves… does the sandwich board still have a place in our marketing tool box and specifically for use in targeted marketing?

We are here to tell you that yes, yes it does.

In fact simple tools – like the humble sandwich board – can be some of the most effective tools available. What is more, they are ridiculously cost efficient.

“Simple tools are the most practical for small businesses. Small business cannot afford to advertise to EVERYONE via carpet bomb tactics and targeted marketing means nothing if it is off target or if their specific niche consumer base never sees the message. It is crucial for small business owners to understand what works and how to specifically address their target market. How do you do that? by understanding your consumer base.” – Miles Gunnar

Small businesses don’t have the budget to mass-market. Instead they must develop “smart-bomb” (targeted/niche) marketing by creating marketing content that targets the consumers of greatest potential. To do so they must first ascertain WHO those targets are by asking:

  1. WHO are the customers you want to target? (age, demographic, location etc).
  2. WHERE are they that they can be targeted? (where will they see the marketing).
  3. WHEN will they be available to be targeted (when is their attention available).
  4. WHAT is the most effective message to target them with? (what matters to them?).

Essentially you are determining where you need to be, what you need to do and what you need to say to get their attention (a lot like dating actually), then building your marketing content based on that.

“All marketing success is determined by the content and content is determined by knowing the target and specifically addressing them.”

Take this excellent example of a small business using the simplest of marketing tools (a sandwich board) effectively and specifically.

Some of the most effective marketing tools available, are also the simplest.

Some of the most effective marketing tools available, are also the simplest.

For those of you not in the know, this sandwich board has been creatively rendered to portray a slightly modified battle scene from the best-selling and wildly popular Pokemon series of games (which has a massive cult following). Anyone familiar with these games will instantly recognize this image. The sheer popularity of this game within the last 15-20 years of pop-culture makes it easily recognizable with a specific (and wide) demographic.

Let’s examine it’s target:

  1. Because of its “Pokemon” based image, it will likely resonate very positively with a consumer base that spans both genders, most races and predominantly an age group of 8-30 years old.
  2. Being an isolated board on the street outside the shop, it then narrows that targeted audience down to those passing by, which is precisely the consumer base most likely to immediately make a purchase here.

This little sandwich board, with an estimated cost of $100-$150+the artistic labour (likely volunteered by staff), has just addressed all of the necessary target parameters to effectively engage this specific demographic. As outlined above, its content was determined by taking into consideration:

  1. WHO? It knows who it is addressing (specifically those with a knowledge and affection for a widely popular series).
  2. WHERE? On the street outside of the very business it promotes. This means those impacted by this marketing, can instantly follow through with a purchase (as opposed to ad’s found online, on television, in magazine etc).
  3. WHEN? Likely during the lunch or dinner hours, when hungry people are more prone to purchase a taco.
  4. WHAT? The message clearly indicates that taco’s are on the menu, but does so via a creative, fun and insightful means.

This meager sandwich board is going to grab the attention of a specific demographic, one that is in position to immediately make a purchase. Would it be as effective on a website, or social media? YES! However it would then be addressing a slightly different demographic.

Why? is it because sandwich boards are truly that awesome?

No. The sandwich board is no more than the medium, it is carrying the message and in this case the message is what is so effective (Note that the Medium can impact and change the Message and vice versa. The relationship between Medium and Message is a complicated one. For more on that we recommend reading our post here and also familiarizing yourself with Marshall McLuhan and his writings here).

It is enough for now to say that the success of the example above is found in the specific, direct manner and the content being used.

It is true what they say: “Content is King” and it is the specific TARGETED content of your marketing that will make or break your efforts.

This rule applies for advanced marketing tools as well. All marketing success is determined by the content and content is determined by knowing the target and specifically addressing them.

Summary.

Whether you call it “Target”, “Niche” or “Smart-Bomb” Marketing, the philosophy is the same. Build your marketing and advertising content to address a SPECIFIC set of consumers. Don’t try to reach everyone, you will either run out of money, or build flimsy, ineffective marketing. Discern WHO the BEST consumer base is for your business and then apply yourself to getting their attention.

For more on HOW TO DISCERN YOUR TARGET MARKET we recommend reading this post.

Okanagan Small Business Marketing

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

5 Pieces Of Social Media Advice You Should Ignore

Hint: If they use the term "guru", they aren't.

Hint: If they use the term “guru”, they aren’t.

Social Media Advice You Should Ignore.

The following are five REAL pieces of social media advice from supposed “Social Media Guru’s”. We highly recommend familiarizing yourself with and then IGNORING these suggestions.

1) Your Target Market Isn’t On Social Media, So Don’t Bother.

This is one of the tallest tales and longest lies out there. YES YOUR PROSPECTS ARE USING SOCIAL MEDIA.

In a recent study by the Pew Research Center, an estimated 69% of the adult population was found to be using social media. That 69% includes your targets. If statistics don’t do it for you then we challenge you step onto ANY SOCIAL NETWORK and test drive their targeted advertising programs (trying out is free). You will quickly see just how large an audience exists for your business.

Setting aside the obvious sales benefits and lead prospects, there are a number of other reasons to get on board.

  1. Communicating with other members of your industry.
  2. Monitoring competitors actions and communications.
  3. Researching new developments within your business sector.
  4. Discovering advertising, Public relations, press release or other marketing opportunities.
  5. Connecting with influencers & industry leaders.

Social Media presents an unprecedented opportunity for businesses of all sizes. A responsible business owner owes it to themselves and to their employees, to research it properly before choosing to accept or reject it.

2) Utilize Trending Hashtags To Gain Exposure (Twitter).

Hashtags were at one time the means to organize tweets. They are still a common tool used to organize specific campaigns or events. Hashtags can be promoted to gain exposure, and they are designed in such a way as to enable tracking, sharing and monitoring content related to specific events.

Pro Tip Note: The key for organizing around hashtags is to understand which hashtags work. Generic hashtags (IE #marketing #advertising #tuna etc) are seldom monitored and therefore seldom reaches anyone new. Attempting to use these can result in  being labelled a rookie.

You can view top trending hashtags in the “Discover” section, these are tweets that are being promoted, being used to organize, or are otherwise hitting the “viral hotspot” on twitter. Attempting to become involved in these hashtags to gain exposure is a dicey proposition and often fails miserably.

Consider this example from last year. Kenneth Cole, a brand that should have known better, attempted to hijack the trending #Cairo hashtag. The hashtag was trending during the massive tumult that was occurring in the middle east. Perhaps you remember, when an Egyptian citizen enacted self-immolation and lit himself on fire in protest against the government. This sparked an upheaval throughout the entire middle east and quickly became a trend on Twitter.

Kenneth Cole coldly and ignorantly attempted to jump on board with this little tweet:

Hashtag-Twitter-Fail-Brand-Social-Media

People were not pleased and it quickly became a PR nightmare. All because of a haphazard attempt to gain a little quick exposure off of a trend. Source

This doesn’t necessarily mean that taking part in a trending hashtag is bad, it just means do so with caution.

3) Outsource Your Social Media.

 

This CAN BE quite a ridiculous suggestion once you understand the purpose of social media. Social media is the means for you to communicate with your audience (aka customers). How can this be accurately done if someone else is doing the speaking for you?

  1. The “voice” of your social media efforts needs to be your own.
  2. The conversation’s content has to be based on you and your knowledge and experience.
  3. The answers, comments and reactions to interactions have to come from you.
  4. This pertains especially to small businesses or niche markets.

You are the one best suited to represent your business, whether in person, on the phone or online. If not you, then someone within your business that is qualified to accurately respond and with the customer care necessary. That doesn’t mean hiring out is entirely out of the question, but it must be done with great caution and with an understanding of what is at stake.

There are MANY “professional social media guru’s” that will fight to represent your business online. If you are going to hire someone outside of your organization, we recommend reading either (or both) of these articles:

4) Hire An Intern or Otherwise Temporary & Inexpensive Employee To Rep Your Social Media.

This really just echoes what was said above. At least a social media specialist might know what they are doing. Why anyone would trust their brands image and communications to someone so unqualified is beyond us. At best you get someone who cares about their job, but lacks experience. At worst you get someone who could care less about their job, about your brand and about your customers.

Image source: incedogroup.com

Image source: incedogroup.com

This actually only acts to magnify the root of the problem, which is the idea that social media is just a throw-away marketing strategy with little value.

Social media is in fact a highly intense and in-depth field on which to market ones brand. To trust this marketing to non-qualified individuals is on par with hiring a middle-school media class to produce your commercial. Don’t do it.

Rule of thumb, would you let this individual represent you in a television interview? No? Then don’t put them on the social media channels.

5) Don’t Get All Personal, This Is Business.

Yes it is business, however one cannot forget the “SOCIAL” in social media. That means talking, sharing, conversing and otherwise relating to your audience. Social media marketing is different in that respect from many other marketing avenues. Social media requires the brand to talk directly TO their audience as opposed talking AT them.

“People don’t fall in love with hex colors and logos — they fall in love with people,” – Erika Napoletano (@RedHeadWriting)

Social media give one the unique opportunity to share some of their “colour” or personality. One gets to share a little bit of what makes their brand unique, the people. When you take to the social media air waves, don’t shy away from being personal, embrace it. Engage and converse as a business owner and not a corporate automaton.

Okanagan Small Business Marketing

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

10 Social Media Tips You Need To IGNORE

10 Social Media Tips You Need To IGNORE

Image Source: Allisterfrost.com

Image Source: Allisterfrost.com

Social Media & Marketing.

Social Media as exploded. It has generated an entirely new way of viewing marketing and has opened up a multitude of new avenues for broadcasting a brand message.

Yet with the onset of a new and ever-changing marketing tool, there has arisen a rather nefarious term.

The “Social Media Guru”.

The Social Media Guru can most often be found in its natural habitat – Starbucks – and is often seen sporting a skinny-boy decaf light while blogging basic Facebook propaganda over their Macbook pro.

Ok, that is not entirely true, these so-called gurus can take many different forms, but all are equally dangerous. Knowing how to operate social media is one thing, any teenager can do that. Knowing how to properly MARKET on social media is an entirely different animal. These gurus and gurus in name only, a name that is quickly becoming a tiresome cliché.

Unfortunately much of their advice is limited or incorrect and can quickly steer unknowing businesses, the wrong direction. There is a lot of bad direction being handed out by these self-titled miscreants, so how does one accurately asses what to believe?

10 Social Media Tips You Need To IGNORE

Image Source: Kozinets.net

Image Source: Kozinets.net

1) Social Media Guru’s Do Not Exist.

They are a fabrication. The term Social Media “Guru” (or Maven, or Ninja) is simply a misleading term used to disguise the fact that these so-called experts have no formal education or experience in marketing. They dub themselves with these lofty titles in an effort to stand out as “marketing renegades” and to disguise the fact that they have no credibility within the industry and therefore no actual credible title.

When one sees the term “guru” or “maven” or “ninja” or “evangelist” or whatever the next pop-slang cliché may be, let that be the first warning that these “experts” may not be what they seem.

They are responsible for a high level of the spammish content that Social Media user’s are forced to wade through each day. They are also the instigators of a great deal of bad advice.

The next nine tips will attempt to undo some of the nonsense surrounding Social Media as a marketing tool.

2) Always Use Facebook.

Or always use Twitter or always use (Insert Platform Name). The fact of the matter is that no one social media platform holds all of the answers for everyone. Business or Brand “A” is different from business or Brand “B”.  One does not market athletic shoes in the exact same way and to the exact same people, as one does a fast food joint. EVERY business and brand is different, their audience is different and their needs are different.

One needs to seek out their audience and go to them. Discern where the consumers that are most likely to purchase the products and services are and then go hang out with them. Be intentional, be relational and seek them out.

Many of the larger platforms, such as Facebook and Twitter have massive audiences that span a variety of demographics.

3) Be Everywhere & Do Everything.

Image Source: Socialimplications.com

Image Source: Socialimplications.com

A horrible lie that will exhaust both time and resources. Small business owners do not have the time necessary to populate every social media platform available. Social media success is dictated by presenting a strong presence through content, conversation and consistency. This requires commitment and dedication to maintaining an active presence online.

Spreading oneself over multiple platforms is the quickest route to failure. Instead one should choose one or two platforms, that they KNOW their audience hangs out on, and  then focus on solid social marketing to them.

One makes a far larger impact by maintaining active, consistent, engaging and relevant content on one platform, as opposed to watered down, weak, boring content on multiple platforms. Remember this is about marketing, about lead generation, about SALES, one does not need to be everywhere, they need to be where the audience is and they need to be focused on engaging them.

Social Media Marketing is not about carpet bombing the internet, it is about intentional and relational brand awareness. About find consumers, connecting with them online and creating a “social” experience between them and the brand.

4) It’s New! Quick Get On Board!

New platforms appear almost every six months, some make it, some fail and some supplant existing ones. At the end of the day Social Media Marketing requires a level of adaptability, but do not be too quick to jump on the next new thing.

More often than not, the shiny new “thing” won’t go anywhere, certainly not immediately. Take Pinterest for instance, in the last year it has grown exponentially and has begun to take on powerhouses the likes of Facebook and Twitter. Yet it existed for years before its recent popularity.

Certain platforms, like Facebook, Linked-In, Twitter and more recently, Pinterest, have rooted themselves deeply and it may be awhile before they are knocked out of the game. Don’t make the mistake of jumping on the band wagon. Concentrate on what works and monitor the new arrivals.

Image Source: Soshable.com

Image Source: Soshable.com

5) Social Media Replaces SEO.

Let’s get a few things clear. Yes Social Media does impact a website’s visibility and does increase the search engine ranking. However it is not the definite means unto itself. Rather SEO and Social Media should work hand in hand. Social media is an additional avenue for generating traffic and ranking, however standard SEO practices (key phrases, meta-tags etc.) are still influential and still play a significant role.

6) Automate Updates.

This is a tempting tool and one that plays a role in social media, to be sure. However one cannot rely on automating all of their posts. We always point out to clients that social media is “SOCIAL” media and automating ones presence is anything but social.

Social media is all about developing conversation with customers. It is about talking with other users and creating a brand presence that is honest, transparent, trusted and relate-able.

All of the things that an automaton is not….

Social Media Marketing is a game changer, as Seth Godin said “Marketing that interrupts people is no longer effective“. If ones interest is in plastering messages across media and not conversing, than they do not belong on social media.

An entirely automated profile sends a message that is in stark contrast to the entire zeitgeist of social media. If one intends on using social media to market to consumers, than they need to be prepared to chat.

That said, automating certain posts is a useful tool in the small business marketing tool kit, but like any tool it has a limit on its uses.

SocialMediaMarketing7) Use Direct Messages & Automate Them To All Your New Followers.

Don’t. Seriously. The most obnoxious part of Twitter is the automatic DM (Direct Message) that drops into my inbox when I follow someone. It makes me instantly want to UNFOLLOW.

It does not matter what the message is. A thank you, a call to action, a website link or your mothers recipes for borsch – DM’s are spam. They are cold, un-calculated, impersonal and they reek of SPAM. We are continually shocked by the “Social Media Guru’s” that continue to insist on this invasive and borderline useless tactic. One of the best words to describe DM’s that we have come across is “inconsiderate”.

Don’t DM. It is a social media faux pas.

8) Publish ALL THE CONTENT!

Are you familiar with “Zuckerbergs Law”? It essentially states that the sheer amount of content on social media will continue to grow exponentially without limit. What that means is that for the target consumers using social media, trying to weed through the mass amount of posts will become exceedingly difficult.

It is and will continue to become more difficult to grab the consumers attention via Social Media channels.

There is a cliché term that has made its way around various marketing circles – “Content is King”.

As with all clichés, this one too, is rooted in truth. Content is indeed the king  and it is means with which to garner an audience. Simply put, one must give the social media masses a REASON to view their posts, like them and follow them. It is not enough to be on Social Media posting non-stop – even a chimpanzee can do that with a little training and a few ripe bananas.

No, care, thought, creativity and dedication must be taken in the content of each and EVERY post. Only the highest quality content will be noticed. Being unwilling to provide the best posts possible simply states that the brand does not care enough about the consumer to put in the effort.

There are countless brands on Social Media, if there is no reason to follow one, the consumer will simply follow another.

Dwigh-Schrute-False9) Social Media Means You Can Skip On Email.

In the immortal words of Dwight Kurtis Schrute; “FALSE!”

Social Media has existed for over a decade now and yet we all continue to use and rely on email. There is no indication that this is going to change. Email is the go to tool for businesses of all shapes and sizes.

Similar to its relationship with SEO, Social Media works WITH email marketing, it is a tool to be integrated and not a stand-alone resource.

  • The first step for signing on with just about any Social Media site, is to provide an email address. That alone should speak levels.
  • Consider the similarities between email communications and most social media communication. In most cases they are nearly identical.
  • For many, email is still viewed in a different light than social media posts and this can be leveraged.
  • Email can give access to content types that are not always readily available via all social media channels.

10) Setup Your Profile To Autopublish Content to ALL Other Profiles.

Many profiles, especially blogs, will allow an automatic integration and publishing to most, if not all, social media profiles. For instance the minute we publish a blog here on WordPress, we COULD set it up to automatically feed to Facebook, Twitter, Pinterest etc. What a great time saver!

Don’t do this. Why?

  1. For one thing, posting the EXACT SAME MESSAGE to every profile looks shoddy, lazy, cold and impersonal.
  2. For another, every social media platform is different. The way posts appear on one site is entirely different from how they will appear an another. Posts should be built for each specific profile in order to be effective.
  3. Lastly, the TYPE of content and the FREQUENCY with which you post needs to be different for each specific site. How one posts successfully to Twitter is different from how one posts successfully to Facebook, which is different from how one posts to Pinterest and so on…

Autopublishing becomes painfully obvious very quickly and it a great way to ensure ones social media efforts go no where.

Okanagan Small Business Marketing

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

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Follow Up With Unhappy Customers

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How’s this for follow up? DirecTVwas so concerned about losing this customer that they CRAMMED his inbox with emails trying to get him back.

We are sure there is more to the story, but whatever the reason behind this inbox barrage, this sure looks bad on their part.

A SINGLE follow up email would have been a great idea. This, however, is just plain annoying and could simply be the nails in the coffin.

What do you think? Leave a comment!

20121220-193900.jpg Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions.

Plates Are Steering Wheels

Plates Are Steering Wheels

Plates Are Steering Wheels

 

The Power of Creative Marketing

Our family was preparing to sit down to supper tonight. My two year old son and I had just finished setting the table and had sat down to await a big pot of spaghetti.

As we sat waiting, my son did the most curious thing. He picked up his plate and tilting it sideways, proceed to use it as a steering wheel to drive our dinner table like a truck.

The level of imagination that children have is to be admired.

I got to thinking almost immediately, how much I admired my two year olds perception of things. Where I saw a tool for serving supper, he had found entertainment.

As a self proclaimed content creator / curator for Transition Marketing Services, it was humbling to see just how lacking in imagination I can be.

That is the crux of this post. Creativity will almost always play a larger role in your marketing success, than big, flashy and pricey.

Small Businesses of all backgrounds can make a lasting impact, even on a limited budget, but to do so, we need to harness the power of creativity.

Transition Marketing

We must never be afraid to use our imagination.

Have some fun with your advertising and try something new.

Dominos Sign

Grab your consumers attention, engage them and their imagination. Give consumers a memory, a chuckle, an anecdote to share with their friends and you will have gained more than a flashy ad ever could.

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Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions.