career

A “Want To” – The Hidden Propellant of Small Business Success

Small-Business

Start-Up and Shut-Down

Too many small businesses start-up only to falter after a year. Some of this is related to budget, some of it is related to economics, some of it is completely out of our control. However, there is an even more common reason behind this failure.

Lack of “Want To“.

Lack of passion.

The fact is that many entrepreneurs start their small businesses because they want to own a business, however they are not necessarily interested in the industry that they are starting up in. They do not want to do what the business CONSISTS of.

I recently chatted with a coffee shop owner whose partnership is dissolving as a result of this very thing.

Her partner in the business was interested in business ownership, however was not interested in the least, in coffee shops or any of the atmosphere that goes with it (good coffee beans, conversations, art, baking) or any of the other elements related to coffee shop success. They wanted to own a business, to be self-employed, but they hated coffee shop routines.

FACT: You can be self-employed and not want to go to work.

And that is a serious issue.

“Want To” is almost always hinged on “Passion”. If you want to start a business, ensure that it is in an industry you are passionate about, then your desire to succeed will be propelled by your natural enthusiasm and reinforced by your need to stay in the business you love.

Start a business, but start one you are passionate about, and be wary of partnerships with people who do not share that “want to”.

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Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions.

 

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