design

KKK Teaching Piano? Or Just A Marketing Fail?

Good design highlights crucial and positive elements of a brand or business. Bad design.... well it does the opposite.

Good design highlights crucial and positive elements of a brand or business. Bad design…. well it does the opposite.

We don’t even know what to say.

  1. Why would anyone choose to take on a name with an acronym that is so synonymous with racism.
  2. What designer would possibly be foolish enough to HIGHLIGHT said acronym as a point of focus?

Now we cannot be sure that it even crossed this persons mind that “KKK” may not be the best suited acronym for piano lessons. In fact it is probably a given that nobody involved in this even realized what they were doing.

But that itself is a problem is it not?

First of all, a proper marketing consultant would have immediately noticed this issue and either advised against it, or found some means of circumventing the obvious problem with this name. That is what Marketing Consultants do, they look at the big picture with all of the variables included. They then devise an image and a strategy to project that image to consumers.

Second of all, a good designer would have worked with the consultant to devise a brand image that highlighted the positive elements of the brand/business, while removing or downplaying any negative elements. That is what *GOOD* Graphic Designers do. They create the aesthetic elements of a brand based off that brands strengths. They design a visual stimulus that evokes positive emotions and associations. Colours, shapes, concepts, font types, every possible angle of the design is cultivated deliberately. It can make the difference between drawing in leads and having to chase them down.

It is worth every penny to hire on the *PROPER* people for the job. It can make the difference between failing, just surviving or succeeding.

[View Some Great Branding Concepts Here]

Okanagan Small Business Marketing

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

 

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Understanding Successful Advertising.

We continue our look at “advertising for dummies” by taking a look at how quickly careless advertising can backfire.

Argentina VS Brazil… Fails To Perform.

Anyone who follows World Cup Football (Soccer) knows that tensions run high and rivalries are deeply ingrained. These rivalries almost always spill over and out of the arena and are often reflected in the various advertising campaigns.

Past rivalries have seen some very “interesting” ad campaigns between rivals. Consider this little exchange between Argentina and Brazil. The top ad was Argentina’s opening shot, the bottom was Brazil’s response after Argentina “failed to perform” in such a way as to “stick it to” Brazil.

Oops, looks like Brazil had some performance issues.

Oops, looks like Brazil had some performance issues.

France Throws A Few Stones At Ukraine, Forget They Live In A Glass House…

For the upcoming Ukraine VS France Football match French fans were creating various posters of their chicken mascot showing dominance over other teams (in France the Rooster is one of France’s national animals… yes we know the irony and humour in France being represented by a chicken). Needless to say the campaign chucked a few stones towards the Ukraine who responded quite quickly with their own little ad.

The left is one of the French ad’s the right was the Ukraine’s response.

France VS Ukraine... Oh and they are playing a football match also!

France VS Ukraine… Oh and they are playing a football match also!

We have one word: “Owned”.

Consider The Backfire.

When advertising, one needs to always consider the various angles and possibilities of a backfire.

Consider it like this. When a parent is choosing names for their newborn, they often consider the many nicknames that can go along with it. “Ben” for example will 99% of the time result in such nicknames as: “Bendover, Benjamin Franklin, Bent, Bender, Bendy etc” (no none are very original). Guarding against nasty nicknames is a very common thought process for new parents.

Any instance of communication with the public (advertising, PR etc) must ponder things in much the same way. Angles need to be considered, public perception of events and materials need to be understood and the overall message being communicated must be honed appropriately. What could go wrong? What leverage may it provide your rivals?

History is riddled with ad campaigns that have backfired violently, damaging the brand they are meant to build up. This is only amplified by the wide-spread use of Social Media to share and spread the failure.

A campaign can start with good intentions but spiral quickly out of control if not properly researched and planned. Try as we may however, we cannot always plan for every possible outcome. To illustrate this, let’s return back to the metaphor of naming your child. I knew a young man whose parents named him Michael Hawk. Not so bad right? Until you start calling him Mike…. and then say his full name out loud, Mike Hawk. Go ahead and say that (quietly) to yourself.

Not exactly the name you want called out when stepping out onto the field for the first time or during role-call in a small high school. Let’s just say the rest of his first year was very good for “character development”.

The point we are trying to make is that one can only do their very best to plan for every possible outcome of an advertising / marketing campaign. You can only do your very best but YOU MUST DO your very best. Careless advertising can quickly backfire (as we see in the Football ad’s above). Consider your audience, consider what is appropriate and what is taboo, consider your wording and then polish your message.

Then fire away.

Just don’t use a chicken as your mascot.

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

Great Design Makes A Difference!

Italian Graphic Design Makes Waves!

Perhaps it is just us, but it seems like Europe is always raising the bar on beauty. Their ancient architecture and art, their cuisine and even their clothing.

We were surprised however when we came across a series of covers for Italy’s official NBA magazine, Rivista Ufficiale NBA. For one we did not realize the even HAD an NBA magazine, much less that the sheer beauty of the design far outstripped our own Canadian and even the American versions. Below are several examples of the raw, out-of-the-box and typography inspired design work by Francesco Poroli

Design Speaks Volumes.

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

We have always said that good, quality design speak volumes. Investing in bold and beautiful design that grabs the eye, can double the impact of your marketing. Why spend money on an ad or website that does not grab and engage the consumer?

Marketing and advertising are, after all, all about getting the attention of the consumer and drawing them to your brand / business. Poor or cheap design will never do this, it will be marketing dollars dumped down the drain. Instead invest in good, solid design and you will see strong results. You will get your money’s worth. Never go half-baked on your marketing.

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

The Bold Look Of Kohler – The Power Of Print

Printed advertising is only as limited as your imagination

Printed advertising is only as limited as your imagination

We love printed advertising…

It was where we first cut our teeth, developing, designing and printing advertising and layouts. Our respect for it and its impact is enormous. We have such a love for print, graphic design and typography, that we host profiles on both Pinterest and Facebook to help curate all of the incredible works from across the marketing and advertising world. There have been numerous agencies and clients throughout the last century that have defined and redefined printed advertising. One of the big standouts throughout the last 50 years has without a double been Kohler. We first came into contact with Kohler’s advertising many years ago and each year since, we have been floored by their bold, beautiful and engaging designs.

“An interesting anecdote, we came into contact with one individual who has more than once attempted to PURCHASE prints of their ads for framing, to be hung in their home.”

KOHLER was the first to boldly introduce colour into the plumbing world.

KOHLER was the first to boldly introduce colour into the plumbing world.

Kohler was the first brand to introduce bathroom fixtures, sinks, bathtubs etc. in colours other than white. This seems normal to many of us now, but at the time, it was considered revolutionary. Many of their competitors felt they would fail in the endeavor, but as we know now, they introduced an entirely new way of thinking into the interior design world. Kohler has attempted to develop their brand as one that thinks boldly, that thinks progressively and that incorporates artistic elements whenever possible. As such, they have spared no expense in many of their advertising campaigns. Their print ad’s attempt to bridge a gap between industry and art. Here we will share some of the outstanding Kohler print ad’s that have spanned the last half century. Do they succeed in bridging this gap? is this a good use of marketing fund? We’ll let you be the judge.

 Transition Marketing would like to issue a formal thank you to Pam Kueber at “RetroRenovations” for several of the beautiful vintage ads included in this article. More of her great collection can be visited here.

Okanagan Small Business Marketing Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.