okanagan

Help Us Raise Funds For The BC Children’s Hospital

Spartan Race For The Children’s Hospital.

RAISING MONEY FOR KIDS.

We’ll be brief. Ben Erickson, a marketing consultant and graphic designer with TMS, has enrolled to run the Spartan Beast Race in an attempt to raise fund for the BC Children’s Hospital.

At first we attempted to talk him out of it, but when he explained WHY, we knew we had to back him. Here is what Ben had this to say:

“Let’s face it. There is no one more helpless than a child. Especially a sick one. 3 years ago my wife and I were blessed with a healthy son, but not everyone we know has been so fortunate. The first time our wee little boy got sick, we began to understand just a bit of what some parents deal with daily.

Parents know that there is nothing worse than a sick child. So small and helpless, sad, not understanding and just wanting their parents comfort. 

Imagine dealing with that daily.

Worse, imagine knowing your child’s days are numbered and will be but brief.

That is why I – a 32-year-old who has spent the last 10 years behind a desk – am training to take on the 21km, 26 obstacle Spartan Beast Race. 

Because I believe no one is too small, too old, too incapable to improve the world for others. Because I want to DO SOMETHING.

Transition Marketing is backing our would-be athlete with everything we have. Check it out:

BC Children's HospitalWho Is BC Children’s Hospital?

BC Children’s Hospital is the top medical facility for children in BC. The BCCH provides care for children from throughout the province, intervening and providing necessary procedures for countless families each year.

They work all day, every day to save OUR children’s lives. 

  • 67% of patients at BCCH every year are from areas outside of Greater Vancouver.
  • 52% of the open heart surgeries performed at BCCH last year were performed on children under 1-year-old.
  • Last year BCCH provided 8200 surgeries for life threatening issues.
  • BC Children’s Hospital received over 196,000 children’s visits last year.

More Here

You Make The Difference – #DoSomething.

Like Ben, we believe that ANYONE can #DoSomething to make things better. Whether it is running a race or donating $5 to a worthy cause, no one is too small to improve the world we live in.

Even the smallest donation will make a big difference. 100% of the funds raised will go straight to the BC Children’s Hospital. Whether it is $5 or $500 it all adds up and it all goes to improving the lives of sick and inured children.

Don’t be afraid to donate! Just imagine, every dime raised here will go towards saving lives and providing comfort to those who deserve it most – our children.

Worried about legitimacy? TMS has a track record of working with non-profits – here are a few:

The Spartan Race.

The Spartan Race is the nations largest obstacle race. Ben is registered in the Sept 27, Spartan “Beast” race at Sun Peaks Resort in Kamloops, BC.
The race is a total of 21 kilometers with 26 obstacles which include:
  • Jumping over fires.
  • Climbing 20′ ropes.
  • Running through tires.
  • Wall climbs.
  • Crawling through mud.
  • Large angry men with padded jousting rods.

Keep in mind Ben is 32 years old. He was active in High School and for a while after, but has maintained a desk job for the last 12 years. He admits himself that he is not sure how he will finish, but insists HE WILL FINISH.

Ben, his wife Lauren and their son Miles.

Yup, we think he is crazy also, but he’s stubborn enough to do it. He has begun training already and has been running 7.25Km offroad three times a week.
In the spirit of charity, not only are we donating to the campaign, but we’re offering various marketing perks and packages to those who donate specific amounts – so now you can donate to the kids AND get some marketing out of the deal!

Other Ways You Can Help

We’ll have a page up at Transitionmarketing.ca but TMS is adding the hashtag #DoSomething to the campaign. Follow it on Social Media to keep up to date with Ben’s training and of course the outcome of the race.

Please donate and share the word. Check out the hashtag on Social Media and pass the word along. Remember – it’s all for the kids!

Transition Marketing Services

 

A Successful & Minimalist Print Ad

Transition-Marketing-Services

Incredible design work in this ad. Simple. Clean. No bells and whistles.

Beautifully rendered it creates a Venn diagram out of two minimalist images of two well-known animals. Both possess features that represent the product.

In the middle where the two animals meet is the product itself, showing that it is the best of both worlds. Jeep, the prowess of the wolf with the capacity of the camel. Both hunter and pack animal.

The ad itself in all of its simplicity communicates the brand thoroughly.

Very well done.

Innovative Small Business Uses Drone Technology

Innovative Business Uses Drone Technology To Service Customers.

Technology and Small Business.

This legitimately blew our minds! We had heard about Amazon delivering via drone, but to witness such a concept in action – and for a small business no less!

The clip above shows the basics behind it. This ice fishing resort takes the call from the customers out on the frozen lake. The fisherman give him their coordinates, he punches them in and then loads up the case of beer on the drone. The drone then delivers the beer to the door of their shack.

Out of the box and incredible really. It begs the question of all of us: “Are we harnessing today’s tech to our advantage? and if not, how can we?”.

We aren’t saying that a drone is the right fit for everyone (and we would be interested to know the upfront and long-term maintenance costs) but this clip does demonstrate the potential behind tech, innovation and imagination.

Tech is moving more quickly than ever how can we use it to our benefit?

Business, Service & Product Names

"Hmm what should we name it?"  "I don't know, what do women want?"

“Hmm what should we name it?”
“I don’t know, what do women want?”

What is in a name?

We weren’t going to post today, but this was just too good.

Every once in a while during our daily internet browsing, we will come across a post or image that provokes thought and spurs us into action. In today’s case it was a post on Reddit by user “jdtreddit“. The post (on the left) was such a blatant example of the type of basic thought processes involved in marketing, that we had to share.

You can actually imagine the conversation as it took place on the marketing team:

MEANWHILE AT THE HERBAL ESSENCE MARKETING OFFICE

Adam: “Alright guys we have a new shampoo product that needs branding. It’s designed for women. It’s pink and smells like lavender. We need a name, GO!”

Terry: “Lavender Love”

Adam: “Dafuq Terry why do you even work here, this isn’t My Little Pony! Who else?”

Jonesey: “Apparently Acai berries are very in right now, we should reformulate”

Adam: “Darn it Jonesey, we reformulated to Lavender last month when you said that was the next big trend, Engineering will have my head if i reformulate again”

Jonesey: “…”

Adam: “C’mon people we need a name, what are women looking for?”

Terry: “Sex!?”

Adam: “That’s it Terry you’re fired! who else?”

Malcolm: “Equality?”

Adam: “Yeah like that’s going to happen, c’mon here people, give me something!”

Michael: “Relationships?”

Adam: “I like it, but not enough, flesh it out, what else?”

Terry: “Sexual Relationships!?”

Adam: “TERRY! I said you were fired… someone get this guy out of here!”

***SHUFFLING***

Malcolm: “Reliable Relationships?”

Michael: “LONG TERM RELATIONSHIPS!”

Adam: “Bingo! We have a winner, Terry write this down and get it over to design asap!… Terry? Alright where did Terry go!?”

-END SCENE-

Alright so that probably is not EXACTLY how it actually went, but it is 1:00pm on hump day and we have had a lot of coffee. That fact is that a pile of research goes into the names of just about every daily product we use. Whether to use “Purple or Lavender” to name it the “Camry or the LE-3” etc. Product and services are given their names based on what is perceived to be a draw to consumers.

In the example above, we see a rather hilarious nod to this process. Someone somewhere realized what many women (and men) are looking for and went straight for it. One sees this sort of “4th wall breaking” advertising action more often with smaller, service oriented businesses than they do with multi-product-line corporations, who generally try to play it safe.

Small businesses with niche clientele are safer in choosing “ironic” names or names steeped in hyperbole. They choose names that matter to them and that they think will appeal to their specific customer base. Corporations on the other hand will almost always tend to go with more generic “Lavender Love” names.

So what is in a name? How do you choose to name your products and services? are you quirky or corporate? Both have pro’s and con’s. Your product names needed to be tailored to your specific type of business and the customers it applies to.

First impressions matter and your business, service and product names are an enormous part of that. To put it into perspective, I would probably visit a pub with the name of “Three Drinking Buddies” but would avoid a software company of the same name.

Transition-Marketing-Services

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

 

 

Ubisoft Uses Guerrilla Marketing On EA

Ubisoft sticks it to EA

Ubisoft sticks it to EA

Funny Guerrilla Marketing.

To celebrate the release of the new pirate sequel of the popular game “Assassins Creed”, the developer Ubisoft placed a street ad (complete with black Pirate flag) outside their competition, EA’s (Electronic Arts) headquarters.

That is some heavy-duty Pirate anarchy going on there! and that was the entire point. The theme of ad fits with the theme of the game.

A great move to garner attention, further their games “brand” and humanize themselves as a company.

5 Simple Small Business Marketing Tips

1. Logo / Colour.

Every business, big or small profits from a logo and a distinct colour scheme. This is a foundation stone to any brand. Images are more easily remembered than titles or names, by providing the consumer with an image, they be more likely to remember who you are.

The logo should somehow relate to the business, name and industry. Specific colours should be chosen with which to distinguish the business and then used in every place that the business is being marketed. This is the aesthetic element of branding.

One need only look at all the companies they deal with daily, to see how the logo and colour scheme imprint themselves.

Logo-Colours

 

2.  Email Signature.

This is one of the simplest ways to get contact/business information out into the stream. The email signature can be as complex or as simple as one makes it. Consider including information such as:

  • Employee name
  • Business name
  • Employee position (title)
  • Office number
  • Cell number
  • Email address
  • Website URL
  • Twitter / Facebook or other Social Media identification.

One can get more creative and look at inserting their logo into their signature as well.

To access the Signature option in Outlook, go to TOOLS > OPTIONS and in the pop up menu, select the third tab from the left: MAIL FORMAT. At the bottom of the menu click SIGNATURES. On the menu that appears choose NEW. From there one can build their signature.

“The easier one can make it for consumers to connect with them, the more likely the sale.”


Small-Business-Tips3. Vehicle Decals.

Vehicle decals are a great way to spread a businesses name. The more often consumers see a logo and a name, the more likely they will be to remember and recognize it later.

Decals can be simple and small, or large and complex and their prices will vary as such. The price, however is comparatively small when one considers that every time their vehicle is visible, it is advertising for them.

Prices will vary on based on the decal, colours, size, vehicle and source.

4. Stationary.

Stationary is a vastly under-estimated tool. Place a logo and business information on all pertinent written or printed documents (faxes, letters, memo’s etc.). When these are sent out to customers, clients, partners etc. it is one more chance to present the business and brand and to imprint it.

Stationary, like business cards or email signatures, is also a great reference for customers who are looking for quick information regarding a service, product or business. The easier one can make it for consumers to connect with them, the more likely the sale.

5. Brochures / Pamphlets / Sales Literature.Small-Business-Tips

Websites play a crucial role in small business and in the display of products and services, however one should not underestimate the value in printed materials. Offering a simple three-fold brochure, double-sided pamphlet or even single sided leaflet is a good way to provide customers with the valuable information they need to decide whether to purchase or not.

Remember that sales require making oneself accessible to the customer. The easier it is for them to find a business and to find the information they need, the easier it is for them to make a purchase.

Transition-Marketing-Services

 

Transition Marketing Services in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions.

 

Small Business Sales: Equipping Customers to Find Your Business

Finding-Customers-Small-Business

Finding Small Business Customers.

You finally did it, struck out on your own. You went from “wantrepreneur” to small business owner. You have the products and services, the passion and maybe even some sort of budget!

Now what?  Time to succeed!

Time to impress consumers, make sales and create a sustainable income. Ok! sooooo…how does one do that? How does one equip their small business for long-term success?

Let’s face it, the key to succeeding in small business is the same as big business.

Sales.

Without sales, there is no revenue and without revenue it can be difficult to pay the bills, much less grow.

There are many differences that separate big business from small. For example how those sales are made, who they are made to and the approach behind them. However the same truth applies: “to make a sale, you must have customers.” So how do you get customers?

Let’s break this down to elementary school basics.

Making a Sale for Dummies:

  1. To make SALES you require CUSTOMERS.
  2. CUSTOMERS are simply CONSUMERS (people shopping) until the sale is made, ergo to start you must find CONSUMERS (people shopping).
  3. To find CONSUMERS, you must make your business accessible, easy to find and easy to connect with.
  4. Once you have connected with a consumer base, you can work on making the sale.

For many small businesses, making the sale is only half the problem, first they need to find and connect with the consumers (potential customers), because “Without someone to sell to, sales can be a little tough.”

The first thing any small business must consider, is HOW to make it easier for consumers to find them. If your business is not easy to find, then that must change immediately.

There are many resources available with which to connect your business to consumers, however the most commonly overlooked (and feared) are the online tools.

Creating A Visible, Accessible Small Business, Online:Small-Business-Website

When determining how to connect and market to a specific body of consumers, we always attempt to place ourselves in the shoes of the people we are attempting to reach. Doing so can give you great insight into who they are, what they are looking for, where they are looking and how they are doing it.

Recently Todd Ebert, CMO (Chief Marketing Officer) for the online marketing firm ReachLocal, was quoted as stating the same thing: Put yourselves in the mindset of the average consumer. Think about how you buy things – and how people might find your products or services. (Source)

There is value in utilizing offline resources like the YellowPages, business directories and print medium, however small businesses must also dedicate resources to building their online presence. It is the era of online research. By default almost every consumer begins their search for products and services with Google.

Online searches provide consumers with all of the results, reviews, recommendations and refusals they could possibly need.

You typically start with a Google search. You look for reviews, informative videos, comments on social media sites and recommendations from friends and family. You visit relevant message boards and online communities to learn about the experiences of other consumers. You try free samples and trials when you can.

How your business places in these results – or whether it even places at all – is directly determined by the amount of effort you put in to your online presence. Yes this effort represents a cost and a sacrifice to you, however it is a necessary one. Newly established small businesses cannot afford to shun the online world.

Knowing where your consumers are looking, and what search results are most prominent, can provide you with the insight as to where to concentrate your efforts.

Okanagan Marketing1. Website:

First and foremost get a GOOD website. If you cannot build one yourself (most cannot) then pay for one. It will be the best investment you ever make.

This is your online home base, the centre of your online presence. All of your other online resources should link back to this. If you have ever heard the term “landing page”, that is what this is referring to. You websites homepage is where the consumer will land with the click of a mouse.

  1. Use this landing page to control the consumers first impression of you.
  2. An effective landing page is built to be clear and easy to navigate.
  3. Ensure it is professional looking.
  4. Avoid clutter and avoid too much immediate information.
  5. Instead create a website with the intention of immediately equipping the consumer base with what they need then and there.
  6. Use your homepage to engage and draw the consumer in (they can get more info on your websites additional pages).
  7. Populate the homepage with clean, easy to understand and aesthetically pleasing content.
  8. Provide easy navigation. When laying out the website, consider WHERE consumers will want to go to from each page.
  9. Ensure tabs to other pages on the website as clearly labelled. When a consumer lands on your homepage, they will quickly need to know where to go next.

2. Social Media:Small-Business-Social-Media

Yes, social media is necessary. Some still struggle with the concept, yet it has become an essential part of any online presence.

  1. Facebook, Twitter, Pinterest, YouTube and the vast array of other social sites, play a huge role in SEO (Search Engine Optimization), Web Traffic, Page Ranking and Page Results.
  2. Think of it this way. Your website is a dot, a Facebook profile is another dot, a Twitter profile is a third dot. The dot’s alone are tiny, however if you connect each dot with a line, you have a larger triangle. This is how social media effects online presence.
  3. Beyond simple page ranking, these sites offer an unprecedented opportunity to directly engage consumers, giving small business owners one more avenue to find and convert to customers.
  4. Social Media is just that, social. It is an endless conversation between people spanning ages, cultures, societies, demographics and target markets. With 180 million users on Facebook alone, a small business owner would be rather silly not to put the effort in.

For more on the ins and outs of Social Media, consider visiting our following posts, or Google it and see what others are saying.

 

Online Advertising.

Online advertising can be surprisingly cost-effective, however one must take care to ensure they are doing it correctly. Remember that the world wide web is a very VERY big place, and any advertising efforts on the part of small business need to be highly targeted.

The good news is that most avenues for online advertising provide for this. Google Adwords is a great example of intuitive and price competitive online advertising. Other options such as Facebook Ad’s, AdRoll and YellowPages360 also warrant investigation.

It only takes one or two sales and these ad’s are quickly paid for. What is more, they are very easy to set up. Google Adwords will take you by the hand and walk you through the entire process.

Conclusion.

Remember to monitor the results of your online presence. Search online regularly and see what showing up, is it what you want? if not, then take the time to adjust.

Check up and see what people are saying about your business. Read reviews, watch the social media channels. Take all of this information and use it. Use it to adjust, to react and to plan your future strategies.

Will you make some mistakes along the way? YES! It is a process, with a learning curve. Stick with it, take your lumps and learn the process, it will take your business to the next level, instigate business growth and save your business on overhead.

Create an online presence, provide your consumers with a place and the tools to connect with you and you will be on your way to converting consumers to customers, thereby driving sales.

Transition-Marketing-Services

Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions.