That Aspect Of Success That Cannot Be Bought…
In previous posts we have discussed the many different tools and resources available for success in small business: Targetted marketing, branding, SEO, social media, customer service, communications and so forth. Yet one key factor in the success of any business effort is attitude.
Yes knowledge, skill, effort, talent, connections and background all play a big part, yet the one thing that you have, that your competition does not, is your attitude. If you want to stand out, to set yourself apart and to lead the pack, then you need to have a grasp on how this crucial aspect plays into your business.
Success in business, as with art, athletics, politics and relationships is determined by attitude. Your mentality, your attitude and your passion are of absolute importance. This concept is demonstrated every time the underdog overcomes the favored opposition. It is what drives success despite the odds.
Attitude – Your Attitude.
Maintaining a good, positive, driven attitude, however, can be difficult. Here we will outline 13 key attributes that you can use to straighten out your mindset for success.
13 Attributes Of A Successful Attitude:
1. Passion – Possess It!
Why did you go into business for yourself to begin with? Work does not need to always be a drag and nor should it. Work should be fun and your passion is the key to this. Obstacles, doubts, moments of difficulty, can all be overcome with a passionate attitude.
Passion is infectious. It will persuade and win people to your side. It will draw people to you and therefore to your business.
This is an attribute that cannot be taught. If you are not passionate about what you do, ask yourself why? Keep in mind that difficult times will stress your passion, it will weaken it, and you may call it into question, you may call your entire business into question. During those times – take a break! – and remember all of the reasons why you do what you do, and why you will keep doing it. This break may take an hour, it may take a week, but regaining your passion for your business is crucial.
2. Believe – Have Confidence!
Possibly the most important attribute. You must believe in yourself, in your vision and in your business. People are drawn to confidence, it is a defining characteristic of a good leader. Exude confidence
Do not let doubts in. Squash them early on. Doubts will weaken you, they will cause you to avoid decisions and to eventually make poor ones. They will also push people away.
Believe in yourself.
3. Failure – Laugh At It!
It is a cliche to be sure, but failure truly is an opportunity to learn. The first impulse is to get mad and discouraged. You may even be tempted to give up – don’t. Shrug it off, learn from it and do not let it scare you from trying again.
Learn from it and figure out what went wrong.
- If it was in your control, change it for next time.
- If it was not within your control determine whether it can be adjusted for next time.
Sometimes situations are nothing more than the result of variables beyond our control. Do not count these as failures, but rather, as the storms you must weather.
4. Moral Compass – Own One!
People can and will always sniff out trustworthiness. Being upstanding and morally respectable will not only draw people to you, it will keep them there. People want to know they can trust you whether for their products, for their services, or for their employment.
Repeat business is based on consumer trust. People are drawn to trustworthiness, so to are consumers. Give them a reason to follow you, to stay with you and you will do well.
Set an example of trust to other merchants and businesses. Be the example people refer to when they talk about service. Create a brand recognition of trust and remember that it is the little things. Create a brand that other businesses can learn from.
5. Flexibility – Use It!
Times change, plans change, strategies change and so too will your small business. Adjusting to new ideas, new products, new services and new competition is all a part of owning a business. Luckily small business is far more flexible and adaptable then its larger colleagues.
Adjusting is all a part of the equation, and your attitude should reflect that. The key here is to be flexible, yet no matter how easy the sale, no matter how small the adjustment – never change your morals. Be upstanding and refuse to be anything less, even if it is the easier road.
The moment you bend your morals once, it will be that much easier to do it again.
Do not hold out against new ideas or opportunities. Always be open and give everything a fair chance.
6. Decisions – Make Them!
It is alright to go with that gut feeling once in awhile, (unless you ate a bad taco the night before, then give it a pass).
Planning and forethought are good, yet delay can mean missed opportunities.
Your attitude needs to include the ability to make decisions
7. Value – You Have It!
Working a 70 hour work week can actually damage your efforts. You are better to be well rested and making sharp, informed decisions for 40 hours instead. Keep your health in mind, take care of yourself. You are quite literally the brains of the operation and if those brains are drowsy, it is going to affect everything.
No machine, no computer, no app, nothing is more important to your business than you yourself. It should never come down to choosing between family and business, work or play, sleep or espresso (mmm espresso….). Maintaining your health is crucial to your businesses long term success.
8. Your Ego – Shut It Up!
By spending your profits on toys and gear to impress the world you are setting yourself up for failure. Did you make a good sale this week? Skip the Porsche and set that cash aside. A few bad weeks and you could be handing that Porsche back – along with the keys to your business.
Instead, reinvest a portion into the business and set aside another portion for the unexpected. Having a nest egg set aside for a rainy day, or a great new opportunity is invaluable to long term success.
Don’t be tempted into wasting profits on toys when your business could profit from and investment.
9. Mistakes – Admit & Accept Them!
Create an environment that allows for the ownership of mistakes. You will make them, your employees will make them, your suppliers will make them and your customers will make them. By acting graciously towards others, they will return the favour to you. As long as humans are involved in anything, mistakes will happen, one is better off learning to deal with it, then stressing out about it.
It is better to encourage your employees to disclose mistakes then to have them attempt to hide them. For one thing, knowing the mistake early on means addressing them quickly.
This gracious spirit needs to be reinforced regularly. Stating it once and putting it in a generic company policy will not make a difference. People need to see it, and experience it.
10. Criticism – Take It!
One of the most difficult attributes you need is the ability to accept criticism. Anyone with a fragile ego is tempted to get angry or even to lash out. This is the opposite of confidence and will quickly undermine your leadership. It will alienate employees and customers alike.
Learning to take criticism is all a part of growing up. It will reinforce relationships, build trust and heck, you may even learn a thing or two!
11. Strong Work Ethic – Exemplify It!
Show a strong work ethic and others will follow suit. As the head of the business, your example means the world to your employees. If you work hard, they will as well.
If the head creates an example, the body will follow and soon you will be outworking your competition. On the flip side, if you do not put your back into it, do not expect your employees to either.
12. Don’t Look Back – Bounce Back!
You will meet obstacles along the way. Building a business is not an easy task. Push forward, learn from mistakes and do not dwell on them. Until we have reinvented the DeLorian we will remain unable to change the past, so move on.
13. Your Comfort Zone – Get Out!
There will be opportunities that require you to step out of your comfort zone. It is the nature of business to have to change, adjust and evolve and this will require making difficult or uncomfortable decisions.
The key is to do it. Do not let your comfort zone prevent you from implementing necessary or high potential changes to your business. In order to grow, your business will need you to step up.
Take some time out of your day each day to remember what it is you are doing and why
Every business will have a certain level of skill, smarts, talent and background but none will have your attitude. Use this to your advantage! Become the boss you always wanted to have and drive the business you always wanted to be a part of!
Attitude – it’s what will lead you to success.
Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions. TRANSITION MARKETING SERVICES – Small Business Marketing Specialists.