Small Business Supporting Small Business

Small Business Needs?


First rule of small business: Shop Local.

Recently there was an ad on the local radio for the UPS Small Business Store. According to this advertisement, this is the store you go to for all of your small business needs.

I found that interesting. I also found it a little conflicting. It may be an old fashioned notion, but it is our belief that small businesses need to stick together, support one another and keep it local whenever possible.

This notion was reinforced this past weekend as I stopped to chat with Randy Derksen of Sunridge DeSigns in Armstrong, BC.

Sunridge DeSigns embodies everything we love about small business. Made up of a husband and wife duo, Randy and Debi have built Sunridge from the ground up. They are involved in local initiatives and charitable groups and they are active members in the local Chamber of Commerce (supplying signs ranging from print to sandblasted, to the local small businesses). What is more, their work is good – VERY GOOD.

Randy and I spoke at length about the local community, the support and the overall zeitgeist of local business in the Okanagan, BC.

Obviously the last few years had been a challenge.  As the economy tightened, so had advertising budgets. Yet what was interesting to note, Randy pointed out, was that throughout all of it, a change in mindset had begun to appear. More small businesses were returning to sourcing their work locally, instead of purchasing online or from big box stores.

Image source:

Small Business Supporting Small Business.

There has been a push for businesses to save money via online sourcing. They are encouraged to source their designs, print work, web work, and advertising materials from online sites that promise monetary savings.

Saving money is a good thing. Small Business budgets are often… well, small.

However there are costs to sourcing work out this way. You may save a few pennies per card or get a logo dirt cheap, but consider these points.

  • Small Business is built on relational and community business. Spend money locally and it will always find its way back to you. Source work locally and they will return the favour.
  • On the flip side, source work and spend your budget online, you will never see that favour returned.
  • Source locally and one enters a conversation, the beginnings of a relationship, with that business. Relationships develop repeat business opportunities. Sourcing online provides no such opportunities.
  • Source a logo online for cheap and you will get what you pay for. Branding is not something to leave to chance. A logo speaks about your business, it defines you, it is the visual stimulus that will remain in the consumers mind. Should this be sourced out to the lowest bidder?
  • Keep in mind that just because it is online does not necessarily mean it is cheaper. Always source pricing locally to compare.  Unless the savings are significant and cannot be beaten, supporting local is always the way to go.

As Randy pointed out, it has been encouraging to see a return to the “100 mile” mindset, of supporting local. Small businesses need to support one another, build community and develop mutually beneficial relationships.

Small Business thrives off of community, it thrives off of the local population. There is a different manner of thinking for small business owners, and it is that manner of thinking that defines small business as a whole.

We support local and are pleased and proud to do it.  What are your thoughts about sourcing locally?

Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions. TRANSITION MARKETING SERVICES – Small Business Marketing Specialists



I recently came across this lovely blog from Seth Sparks and I felt the need to share it and also voice my thoughts on it.

Are Scheduled Posts Too Insincere

This entry was posted on April 26, 2012, in Marketing/Advertising and tagged . Bookmark the permalink. Leave a comment

I just listened to a relationship expert on the Today Show talking about the most common complaint of of his women patients: that their men don’t text enough.

His solution for men facing the relationship issue, was to utilize a service that would let you plug in all your texts (to said woman) in the morning and it would automate the sending of the messages at the time of your choosing. Immediately I thought to myself, how disingenuous is a scheduled text telling your partner you love them. It’s so fake and emotionless.

Then, as always my mind turned down a similar path. What about businesses that schedule their messages. If you are a business, are the messages you’re sending so bland that just throwing them out there at random times is good enough? Or are even your scheduled posts filled with enough genuine emotion that it will still resonate with your audience even if its scheduled weeks in advance?

Relationships are the fundamental goal of social marketing, but audiences are getting better and better at distinguishing dishonesty, and drawing closer to companies that are credible, and genuine in each and every message. If you’re scheduling all of your “I love you” messages, you’re likely not exhibiting a brand that will draw in long-lasting customers.

I could not agree more – Social Media has created a need for credibility, legitimacy and care. Seth touches on a very crucial issue here. A friend on mine and I were chatting just last night about the insatiable hunger that our would as developed for AUTHENTICITY – People don’t want to be fed just another line, they want “real”. The brands that get that and offer credible products and services will be the ones to rise to the top.

I would say this relationship “expert” should pursue a different career path perhaps as a politician?

I personally see some merit in scheduled tweets etc. for BUSINESS purposes, however it needs to be blended WELL with actual live interactions on the Social Media Platforms.

Social Media has emerged as a manner in which to dialogue with customers and partners – it is changing the way we do business. To schedule your blasts and not actually take a “relational” position also, relegates your Social Media Platform to the status of a glorified billboard.

“Billboard tactics” do not work on Social Media Platforms. They can be integrated into a broader strategy, but they cannot stand alone.

What are your thoughts?