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Online Marketing: Why Social Media is Good, But Not Enough

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Are all of your eggs in one basket?

In the past three years there has been a whirlwind of marketing activity surrounding social media. Marketing Agencies across the globe have been embracing it, Brands have been utilizing it to create “Brand Advocates”, and small businesses everywhere have been flocking to it.

Social Media has to some degree turned marketing on its head and yet while many of the same core principles remain, Social Media, as any other marketing tool, has its own peculiarities and specifics.

It is an excellent tool for brands and businesses of all make, model and size and we have vouched for it innumerable times on this blog alone.

Social Media, however, it is not the end all be all and it is not a stand-alone method for your business. Every business needs to marketed in a manner that is specific to their industry and their customer base. This is especially true for SMALL BUSINESS.

This type of marketing has a couple of different faces and a names, but for sake of simplicity we will refer to it here as “NICHE MARKETING

Work Smarter not Harder

Work Smarter not Harder

Anyone operating a small business can tell you that profit margins can be tight and as such, marketing budgets can be even tighter. The small business owner must market smarter, not harder. They cannot afford to waste even nickles on anything that won’t generate sales leads and potential.

“The small business owner must market smarter, not harder”

Niche Marketing.

Niche Marketing is not simple, but it is also not as complicated as many fear. What it really boils down to is knowing who to market to. What is interesting is that many times the audience you should be targeting is not necessarily the one you would first assume.

Here is an example from our own personal experience at Transition Marketing last year.

“A Surprising Local Demographic”

We sat down with a real estate agent locally to asses their situation. They were doing well, but were ready to make the next big leap in market share. Living in the Okanagan, there is a large amount of vacation property available. Many would assume between that and local young families, that the dominant target market would be obvious.

It turned out that in the specific region we were dealing with, the most untapped market was in fact a split between older retiring citizens (65+) and elderly population looking to downsize.

Now of course. one does not necessarily want to rely solely on Social Media to chase down a target market such as this. Greater success was made using the medium most accessible to them – printed advertising. Newspapers, buy & sells, coffee shop readers and so on. Quaint, archaic perhaps, but effective and by utilizing this relatively inexpensive medium, we were able to address an often overlooked demographic to great success.

Niche Marketing is all about specific, focused efforts to reach a specific audience. To do so, one cannot rely on “blanket strategies” or “mass marketing“. Likewise Social Media is an excellent tool, but it cannot stand-alone. It is a resource best used in conjunction with other efforts. This may include more traditional avenues such as print, radio and video, or networking events such as trades and sales shows.

There is one area that all Niche Marketing has in common. One that in this day and age cannot be overlooked… a website.

A website is a necessity, not a suggestion.

Fishing for leads is great... if you have a place to land them. That is where a website comes in.

Fishing for leads is great… if you have a place to land them. That is where a website comes in.

It is the 21st century, the year 2013 and businesses that want to success need to recognize the importance of an online presence.

Online searches are the primary means of locating businesses, products and services and online searches while on the move (mobile) are quickly becoming the norm.

Consider these recent statistics:

    • By 2015, mobile internet usage is projected to overtake desktop usage. (Microsoft Tag)
    • Mobile traffic increased to over 16% of overall web traffic. Mobile web traffic increased 27% in 2012. (Marketingland)
    • Mobile data traffic globally in 2011 was 8 times greater than in 2010. (Econsultancy)
    • At time of report, there were 6.8 billion people on the planet. 5.1 billion of them owned a cell phone. (Search Engine Watch)
    • 70% of all mobile searches result in action within 1 hour (Social Media Today)

    • Use of mobile search has grown by 500% over the past two years.(Econsultancy)

    • Average smart phone usage almost tripled in 2011. (Econsultancy)

    • 50% of all local searches are performed on mobile devices. (Microsoft tag)

If your business does not have a website, how many sales leads are you missing out on? Search engines do index some social media material, but these search results do not come close to touching what the indexing and results that a good website will provide. Here is an example:

I am on a lovely vacation to the south Okanagan Valley with my family. The Okanagan is considered a bit of a tourist hot-spot and many of the local Okanagan businesses benefit from the summer tourism surge.

I have a little spending money and I am looking to sit down and enjoy a nice meal locally with my family. After that I think I will take in some of the local entertainment and maybe do a little shopping.

But where do I go? I suppose I could use a Yellow Pages directory… if PayPhones were still a thing. Let’s face it, I have my smart phone so I am going to just pop in a Google search and see what comes up.

Will it be your business?

Social media has been proven to increase SEO (Search Engine Results) for websites. By using a combination of Social Media WITH a website, you are increasing you websites opportunity to be viewed and (if you are using Social Media properly) you are also engaging your customer base.

Social Media is in itself not a stand-alone marketing strategy. It is a tool to be used in conjunction with more foundational marketing. Its use in online marketing is only truly effective if you have a website.

“Fishing for leads is great… if you have a place to land them. That is where a website comes in.”

If marketing is fishing than consider Social Media to be the fishing line and your website to be the boat. Social Media can reel in leads, but where will you direct them for further information?

Websites are a home base. A place where customers (should) be able to get everything they need to take action immediately. Whether they get there by search engine, referral, social media engagement or other… the website is where they need to land.

Okanagan Small Business Marketing

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

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Small Business: 5 More Great Marketing & Promotional Tips

Image Source: 123rf.com

Image Source: 123rf.com

1. Consider Your PR.

PR (Public Relations) is the path to success. Many marketing firms will focus solely on lead generation, gauging their success based on those numbers alone. While lead generation is important, a focus on PR ensures that a business also generates image and brand recognition. As any first year marketing student can tell you, this in itself is a means to generating leads.

PR can take a multitude of forms. One of the most common is the “Press Release” which often takes the form of new product or service announcements. This is a highly budget-minded means of generating strong leads.

“Once, for less than $100, I wrote, printed and distributed a new-product release to 100 trade journals. Within six months, the release had been picked up by 35 magazines and generated 2,500 bingo-card inquiries. -Robert W. Bly (SOURCE)”

Take advantage of press release materials by posting the content in a media or press section of your website (blogs work). Remember to consider SEO and optimize the press releases with key word and phrases to draw in organic search traffic.

Another means of generating good PR, is to back a not-for-profit (charity). Involving oneself with community and charitable events is an excellent means of creating a positive image for a brand. Consider pledging corporate support to local food banks, children’s clubs or other community minded initiatives.

Image Source: humor-kings.com

Image Source: humor-kings.com

2. Don’t Pay Too Much For Outside Talent.

It can pay off very well to hire freelancers and consultants. BUT ONLY if they can get results. Always, ALWAYS check credentials. Do not overpay amateurs.

Take time and research contractor fees. It is the 21st century, the internet exists and there is no excuse to not do the homework. For instance at the time of this writing the best advertising photographers, are making $1,000 a day at minimum. Are they worth it? The short answer is yes…. if the business is a fortune 500 and looking at running in Forbes, for just about anyone else it is like dropping a nuke on a cricket – a classic overkill.

“It is the 21st century, the internet exists and there is no excuse to not do the homework.”

As stated above, it is the 21st century, the digital age and there are numerous photographers that can do a good job for a reasonable price.

The same can be said for designers, content consultants, artists, copy-writers etc.

Look for someone whose expertise matches the specific need and budget at hand. Do not overspend.

Image Source: 123rf.com

Image Source: 123rf.com

3. If Possible (Learn To) Do it yourself.

Many tasks related to marketing, advertising and promoting a business can seem daunting at first. However the business-man on a budget must be willing to tackle them himself.

Distributing press releases, operating social media, updating company profiles or creating newsletters and other paraphernalia almost always be done in-house at a lower expense. Save the outside hiring budget for tasks that require special expertise.

“The business-man on a budget must be willing to tackle certain tasks himself.”

Very few small businesses have the budget to hire a full-time marketing manager. Instead consider contracting out certain marketing essentials (website updates, SEO, branding) to proven firms at a steady rate that you can afford. Then look at hiring a full or even part-time administrative assistant to handle the day-to-day details related to keeping communications flowing.

4. Fully Use All Existing Content.

Whether photos, illustrations, videos, articles, layouts and even onetime promotional copy can be used and then re-used elsewhere to hack back creative marketing costs.

For example: If you have paid for good product photography, use it everywhere possible, product catalogues, website images, monthly report covers, even stationary and email signatures. 

Don’t just toss away anything, If you gave thumbnails, concepts, sketches or layouts that weren’t used for “this project”

Small-Business-Marketing

time, hang on to them and use them with the next project. It will cut back the costs to develop from scratch.

5. Pay The Bills.

If this isn’t obvious, you will ALWAYS save money with vendors whom you have strong relationships with. Keep you vendors happy and they have a reason to protect your account. Not to mention saving the interest on late payments.

Okanagan Small Business Marketing

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

Small Business: 4 Valuable Tips To Remember When Developing Marketing & Promotions

Okanagan

Pennies still matter, even if they don’t exist anymore.

Marketing Small Business On A Budget.

We have yet to meet a small business that did not consider their budget to be one of their primary concerns. Let’s face it, our budgets are modest and we need to make every penny count. Here are 4 crucial things to consider when developing your marketing.

Four Points To Ponder:

1. If It Works, Keep It Up.

 New and fresh is good, however if one is achieving success with a specific promotion, don’t scrap it! Too often we scrap our promotions because we are bored with them. This is a tremendous waste. One should not spend their budget implementing new marketing directives if their existing ones are working and effective. Run with an ad or promotion for as long as customers are engaged and reacting.

“How long can ads continue to get results? The Ludlow Corp. ran an ad for its erosion-preventing Soil Saver mesh 41 times in the same journal. After 11 years it pulled more inquiries per issue than when it was first published in 1966. SOURCE” 

But how long can an ad get results? Isn’t fresh content important? Yes fresh is absolutely important, however so is keeping within budget. If a specific ad or promotion still has selling power but contains stale content or information, don’t just throw it out or begin over, instead move forward with updates.

2. Don’t Over Do It.

It can be very easy to suddenly find oneself over budget, “a few extra bucks and you get the extra two pages”, “a few more and you get embossed mailers”. Quality matters yes, however it is easy to quickly over do it.

One must make their marketing decisions based on the realities of their budgets. Do not try to imitate big-budget corporations who go for broke on their materials. Remember that ones promotions and image needs to be dictated by THEIR products and THEIR market, not necessarily by what businesses in unrelated fields are doing

Producing materials that are too fancy or far-reaching for its target audience is simply a waste of money, not only that but it can damage your brands image and integrity, as the consumer base will see the flash and pomp and will immediately question your understanding of their market and needs.

3. Modular (Adaptable) Product Literature.

Image Source: Speedycopy.ca

Image Source: Speedycopy.ca

A common budget oriented concern is how to promote a product or service to multiple markets. Every market presents a different need and the product or service has to be presented differently to each. So how does a small business with a small budget afford multiple variations of their sales literature?

“Module Literature” is essentially promotional literature that is built-in sections.See, a basic brochure layout is created with sections that are capable of being quickly altered  for specific market needs. In a modular layout, the standard sections remain unchanged, but new text can be laid into the one or two necessary sections to create more niche directed literature. By using the same basic layout, artwork etc, one creates literature directed at multiple niches, all from the same basic design.

Most brochures and literature consist of sections. Some, like “Contacts”, “About Us”, “Product Operation” etc. are static and can remain the same from customer to customer. The one or two more sections that focus on specific niche customers can then be adapted and changed as necessary.

By proceeding in this fashion one is able to target multiple customer bases, while saving substantial money and time.

4. Using Re-prints For Niche Literature.

Re-prints are so useful that we actually ran a post last week outlining nine great uses for re-prints of existing advertising and marketing literature (here).

Is is not unusual to see a wide array of request for specialized, “incidental” pieces of product literature:

  • Data sheets.
  • Draft drawings.
  • Specialized sales literature.
  • Product summaries.
  • Product comparisons.

The list goes on. Each of these specific pieces serve a good purpose, educating and servicing customers. Yet trying to keep up and produce multiple copies of varying materials can be both time-consuming and expensive. Simply put, trying to produce literature for every need ones market may hold is far too expensive.

Instead, consider using already bought and paid for advertising and article reprints as sales literature. In the same way that Modular Literature works, one can use existing literature as a cover sheet, while providing inexpensive additional inserts specific to the recipient.

The inserts do not have to be fancy, as the re-prints of existing literature will offer a nice cover page to the valuable information they provide.

Okanagan Small Business Marketing

Transition Marketing Services in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

Small Business: Nine Tips To Get Twice As Much Out Of Your Printed Ads

Every small business is restricted by a budget. Every dollar matters. 

One of many stunning Kohler print ads. They have actually been approached by people seeking to purchase copies of the ad for framing.

One of many stunning Kohler print ads. Kohler has actually been approached by people seeking to purchase copies of their ads for framing.

Print ads can be expensive, both to produce and to run. Yet they possess substantial value for businesses of all shapes and sizes. Printed advertising is an excellent investment, here are nine tips to ensure if you have paid for a print ad, you get every dime out of it.

Look at it this way, you have paid for the ad, therefore the ad is now yours, so look for any and every means available to place that advertising message in the hands of prospective customers. By doing so you can double the return on the money spent. Here are nine examples:

Nine Ways To Re-use Your Printed Ad’s:

1. Order an extra supply of reprints – then go hard distributing them to both, existing and potential customers. Use every avenue available to place the ads into their hands.
2. Anytime you are sending out literature, or passing out brochures, include a print of the ad. This will reinforce your message and remind the customer of the reason they found you in the first place.
3. Distribute the ads internally as well. Ensure everyone involved with your company, is given copies of the ad. It will keep them up to date and engaged with your most recent message. It aligns them with your business and brand vision.
4. Supply extra prints to all of your retail and sales staff (essentially anyone in direct contact with your customers) and encourage them to distribute the prints freely to customers.
5. Utilize the ad in a unique way but turning it into a product and service data sheet. Simply add additional information and specifications to the back of the ad reprint. This provides with a nice eye-catching cover for your data sheets, without having to design, source and purchase new ones built from scratch. What is more, now the reader will get a double dose of your message.
6. Use ad reprints as inexpensive direct mail. Look at mailing the reprints alongside a sales letter and/or reply card. The ad will grab attention, and the sales letters, all done internally, can quickly be modified for each specific market group on your mail-out lists.
7. Do you have more than one ad created for the same product or service line? If so, consider publishing a bound collection of the reprints as a product brochure. This will increase your brand and product exposure to consumers and save you the costs of designing and printing a brand new brochure.
8. Does the ad provide valuable information that would be found useful in your industry? Consider Offering reprints as free educational material to other companies in your industry.
9. If the ad is particularly striking, visually engaging, or otherwise nice to look at,  offer reprints suitable for framing.

Print ads offer incredible visual impact. That is where their power lay. Pay for a good ad, but make sure to get every dime out of it.

Print ads offer incredible visual impact and that is where their power lay. Our society is incredibly image driven and print advertising works off of that. It is worth it for small businesses to pay for a good ad, so long as we make sure that we use the ad to its fullest.

It is all about out of the box and creative thinking. The key is to find the means to place that printed ad, into the customers hands and in front of the consumers eyes. Remember that advertising and marketing is all about displaying the value in your products and services. Convince the customers that what you sell is worth more to them than their money and use print advertising to do it!

Transition-Marketing-Services

Transition Marketing Services in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions.

Small Business Sales: Equipping Customers to Find Your Business

Finding-Customers-Small-Business

Finding Small Business Customers.

You finally did it, struck out on your own. You went from “wantrepreneur” to small business owner. You have the products and services, the passion and maybe even some sort of budget!

Now what?  Time to succeed!

Time to impress consumers, make sales and create a sustainable income. Ok! sooooo…how does one do that? How does one equip their small business for long-term success?

Let’s face it, the key to succeeding in small business is the same as big business.

Sales.

Without sales, there is no revenue and without revenue it can be difficult to pay the bills, much less grow.

There are many differences that separate big business from small. For example how those sales are made, who they are made to and the approach behind them. However the same truth applies: “to make a sale, you must have customers.” So how do you get customers?

Let’s break this down to elementary school basics.

Making a Sale for Dummies:

  1. To make SALES you require CUSTOMERS.
  2. CUSTOMERS are simply CONSUMERS (people shopping) until the sale is made, ergo to start you must find CONSUMERS (people shopping).
  3. To find CONSUMERS, you must make your business accessible, easy to find and easy to connect with.
  4. Once you have connected with a consumer base, you can work on making the sale.

For many small businesses, making the sale is only half the problem, first they need to find and connect with the consumers (potential customers), because “Without someone to sell to, sales can be a little tough.”

The first thing any small business must consider, is HOW to make it easier for consumers to find them. If your business is not easy to find, then that must change immediately.

There are many resources available with which to connect your business to consumers, however the most commonly overlooked (and feared) are the online tools.

Creating A Visible, Accessible Small Business, Online:Small-Business-Website

When determining how to connect and market to a specific body of consumers, we always attempt to place ourselves in the shoes of the people we are attempting to reach. Doing so can give you great insight into who they are, what they are looking for, where they are looking and how they are doing it.

Recently Todd Ebert, CMO (Chief Marketing Officer) for the online marketing firm ReachLocal, was quoted as stating the same thing: Put yourselves in the mindset of the average consumer. Think about how you buy things – and how people might find your products or services. (Source)

There is value in utilizing offline resources like the YellowPages, business directories and print medium, however small businesses must also dedicate resources to building their online presence. It is the era of online research. By default almost every consumer begins their search for products and services with Google.

Online searches provide consumers with all of the results, reviews, recommendations and refusals they could possibly need.

You typically start with a Google search. You look for reviews, informative videos, comments on social media sites and recommendations from friends and family. You visit relevant message boards and online communities to learn about the experiences of other consumers. You try free samples and trials when you can.

How your business places in these results – or whether it even places at all – is directly determined by the amount of effort you put in to your online presence. Yes this effort represents a cost and a sacrifice to you, however it is a necessary one. Newly established small businesses cannot afford to shun the online world.

Knowing where your consumers are looking, and what search results are most prominent, can provide you with the insight as to where to concentrate your efforts.

Okanagan Marketing1. Website:

First and foremost get a GOOD website. If you cannot build one yourself (most cannot) then pay for one. It will be the best investment you ever make.

This is your online home base, the centre of your online presence. All of your other online resources should link back to this. If you have ever heard the term “landing page”, that is what this is referring to. You websites homepage is where the consumer will land with the click of a mouse.

  1. Use this landing page to control the consumers first impression of you.
  2. An effective landing page is built to be clear and easy to navigate.
  3. Ensure it is professional looking.
  4. Avoid clutter and avoid too much immediate information.
  5. Instead create a website with the intention of immediately equipping the consumer base with what they need then and there.
  6. Use your homepage to engage and draw the consumer in (they can get more info on your websites additional pages).
  7. Populate the homepage with clean, easy to understand and aesthetically pleasing content.
  8. Provide easy navigation. When laying out the website, consider WHERE consumers will want to go to from each page.
  9. Ensure tabs to other pages on the website as clearly labelled. When a consumer lands on your homepage, they will quickly need to know where to go next.

2. Social Media:Small-Business-Social-Media

Yes, social media is necessary. Some still struggle with the concept, yet it has become an essential part of any online presence.

  1. Facebook, Twitter, Pinterest, YouTube and the vast array of other social sites, play a huge role in SEO (Search Engine Optimization), Web Traffic, Page Ranking and Page Results.
  2. Think of it this way. Your website is a dot, a Facebook profile is another dot, a Twitter profile is a third dot. The dot’s alone are tiny, however if you connect each dot with a line, you have a larger triangle. This is how social media effects online presence.
  3. Beyond simple page ranking, these sites offer an unprecedented opportunity to directly engage consumers, giving small business owners one more avenue to find and convert to customers.
  4. Social Media is just that, social. It is an endless conversation between people spanning ages, cultures, societies, demographics and target markets. With 180 million users on Facebook alone, a small business owner would be rather silly not to put the effort in.

For more on the ins and outs of Social Media, consider visiting our following posts, or Google it and see what others are saying.

 

Online Advertising.

Online advertising can be surprisingly cost-effective, however one must take care to ensure they are doing it correctly. Remember that the world wide web is a very VERY big place, and any advertising efforts on the part of small business need to be highly targeted.

The good news is that most avenues for online advertising provide for this. Google Adwords is a great example of intuitive and price competitive online advertising. Other options such as Facebook Ad’s, AdRoll and YellowPages360 also warrant investigation.

It only takes one or two sales and these ad’s are quickly paid for. What is more, they are very easy to set up. Google Adwords will take you by the hand and walk you through the entire process.

Conclusion.

Remember to monitor the results of your online presence. Search online regularly and see what showing up, is it what you want? if not, then take the time to adjust.

Check up and see what people are saying about your business. Read reviews, watch the social media channels. Take all of this information and use it. Use it to adjust, to react and to plan your future strategies.

Will you make some mistakes along the way? YES! It is a process, with a learning curve. Stick with it, take your lumps and learn the process, it will take your business to the next level, instigate business growth and save your business on overhead.

Create an online presence, provide your consumers with a place and the tools to connect with you and you will be on your way to converting consumers to customers, thereby driving sales.

Transition-Marketing-Services

Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions.

 

A “Want To” – The Hidden Propellant of Small Business Success

Small-Business

Start-Up and Shut-Down

Too many small businesses start-up only to falter after a year. Some of this is related to budget, some of it is related to economics, some of it is completely out of our control. However, there is an even more common reason behind this failure.

Lack of “Want To“.

Lack of passion.

The fact is that many entrepreneurs start their small businesses because they want to own a business, however they are not necessarily interested in the industry that they are starting up in. They do not want to do what the business CONSISTS of.

I recently chatted with a coffee shop owner whose partnership is dissolving as a result of this very thing.

Her partner in the business was interested in business ownership, however was not interested in the least, in coffee shops or any of the atmosphere that goes with it (good coffee beans, conversations, art, baking) or any of the other elements related to coffee shop success. They wanted to own a business, to be self-employed, but they hated coffee shop routines.

FACT: You can be self-employed and not want to go to work.

And that is a serious issue.

“Want To” is almost always hinged on “Passion”. If you want to start a business, ensure that it is in an industry you are passionate about, then your desire to succeed will be propelled by your natural enthusiasm and reinforced by your need to stay in the business you love.

Start a business, but start one you are passionate about, and be wary of partnerships with people who do not share that “want to”.

Okanagan-Small-Business-Marketing.jpg

Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions.

 

One Little Sign Can Land You A Sale

One little sign can land you a sale.

Because every place you put your business info is a chance to land sale.

Take our neighbours down the road. Recently they built a nice, new, LARGE shop on their property.

Mikes Neighbourhood Garage

As we drove by we admired it, but thought nothing more.

About a month later, we passed by to see a nice new sign at the end of their driveway: “Mikes Neighbourhood Garage

It was more than a shop, it was a business. Our neighbour Mike was now selling mechanic services!

Had he not taken the time, and the few extra dollars (a minimal cost), we would likely have never known that his services were available.

All to often we tend to miss or forget the simple things. In small business, where budgets are tight, these little things can make a big difference.

It may “JUST” be a sign, but if it lands just one sale, it has more than paid for itself.

If you want your small business to succeed, give your customers a fair chance to find you!

Start small and build on your success.

20121223-142313.jpg Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions.