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Innovative Small Business Uses Drone Technology

Innovative Business Uses Drone Technology To Service Customers.

Technology and Small Business.

This legitimately blew our minds! We had heard about Amazon delivering via drone, but to witness such a concept in action – and for a small business no less!

The clip above shows the basics behind it. This ice fishing resort takes the call from the customers out on the frozen lake. The fisherman give him their coordinates, he punches them in and then loads up the case of beer on the drone. The drone then delivers the beer to the door of their shack.

Out of the box and incredible really. It begs the question of all of us: “Are we harnessing today’s tech to our advantage? and if not, how can we?”.

We aren’t saying that a drone is the right fit for everyone (and we would be interested to know the upfront and long-term maintenance costs) but this clip does demonstrate the potential behind tech, innovation and imagination.

Tech is moving more quickly than ever how can we use it to our benefit?

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Business, Service & Product Names

"Hmm what should we name it?"  "I don't know, what do women want?"

“Hmm what should we name it?”
“I don’t know, what do women want?”

What is in a name?

We weren’t going to post today, but this was just too good.

Every once in a while during our daily internet browsing, we will come across a post or image that provokes thought and spurs us into action. In today’s case it was a post on Reddit by user “jdtreddit“. The post (on the left) was such a blatant example of the type of basic thought processes involved in marketing, that we had to share.

You can actually imagine the conversation as it took place on the marketing team:

MEANWHILE AT THE HERBAL ESSENCE MARKETING OFFICE

Adam: “Alright guys we have a new shampoo product that needs branding. It’s designed for women. It’s pink and smells like lavender. We need a name, GO!”

Terry: “Lavender Love”

Adam: “Dafuq Terry why do you even work here, this isn’t My Little Pony! Who else?”

Jonesey: “Apparently Acai berries are very in right now, we should reformulate”

Adam: “Darn it Jonesey, we reformulated to Lavender last month when you said that was the next big trend, Engineering will have my head if i reformulate again”

Jonesey: “…”

Adam: “C’mon people we need a name, what are women looking for?”

Terry: “Sex!?”

Adam: “That’s it Terry you’re fired! who else?”

Malcolm: “Equality?”

Adam: “Yeah like that’s going to happen, c’mon here people, give me something!”

Michael: “Relationships?”

Adam: “I like it, but not enough, flesh it out, what else?”

Terry: “Sexual Relationships!?”

Adam: “TERRY! I said you were fired… someone get this guy out of here!”

***SHUFFLING***

Malcolm: “Reliable Relationships?”

Michael: “LONG TERM RELATIONSHIPS!”

Adam: “Bingo! We have a winner, Terry write this down and get it over to design asap!… Terry? Alright where did Terry go!?”

-END SCENE-

Alright so that probably is not EXACTLY how it actually went, but it is 1:00pm on hump day and we have had a lot of coffee. That fact is that a pile of research goes into the names of just about every daily product we use. Whether to use “Purple or Lavender” to name it the “Camry or the LE-3” etc. Product and services are given their names based on what is perceived to be a draw to consumers.

In the example above, we see a rather hilarious nod to this process. Someone somewhere realized what many women (and men) are looking for and went straight for it. One sees this sort of “4th wall breaking” advertising action more often with smaller, service oriented businesses than they do with multi-product-line corporations, who generally try to play it safe.

Small businesses with niche clientele are safer in choosing “ironic” names or names steeped in hyperbole. They choose names that matter to them and that they think will appeal to their specific customer base. Corporations on the other hand will almost always tend to go with more generic “Lavender Love” names.

So what is in a name? How do you choose to name your products and services? are you quirky or corporate? Both have pro’s and con’s. Your product names needed to be tailored to your specific type of business and the customers it applies to.

First impressions matter and your business, service and product names are an enormous part of that. To put it into perspective, I would probably visit a pub with the name of “Three Drinking Buddies” but would avoid a software company of the same name.

Transition-Marketing-Services

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

 

 

KKK Teaching Piano? Or Just A Marketing Fail?

Good design highlights crucial and positive elements of a brand or business. Bad design.... well it does the opposite.

Good design highlights crucial and positive elements of a brand or business. Bad design…. well it does the opposite.

We don’t even know what to say.

  1. Why would anyone choose to take on a name with an acronym that is so synonymous with racism.
  2. What designer would possibly be foolish enough to HIGHLIGHT said acronym as a point of focus?

Now we cannot be sure that it even crossed this persons mind that “KKK” may not be the best suited acronym for piano lessons. In fact it is probably a given that nobody involved in this even realized what they were doing.

But that itself is a problem is it not?

First of all, a proper marketing consultant would have immediately noticed this issue and either advised against it, or found some means of circumventing the obvious problem with this name. That is what Marketing Consultants do, they look at the big picture with all of the variables included. They then devise an image and a strategy to project that image to consumers.

Second of all, a good designer would have worked with the consultant to devise a brand image that highlighted the positive elements of the brand/business, while removing or downplaying any negative elements. That is what *GOOD* Graphic Designers do. They create the aesthetic elements of a brand based off that brands strengths. They design a visual stimulus that evokes positive emotions and associations. Colours, shapes, concepts, font types, every possible angle of the design is cultivated deliberately. It can make the difference between drawing in leads and having to chase them down.

It is worth every penny to hire on the *PROPER* people for the job. It can make the difference between failing, just surviving or succeeding.

[View Some Great Branding Concepts Here]

Okanagan Small Business Marketing

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

 

The Marketing ToolBox: Advertising In The “Loo”

Great... now I am craving toast!

Great… now I am craving toast!

Minding My Business & Taking A Pee. But There Was This Toast Staring At Me…

Alright we’re no mother goose so we’ll stop with the rhymes and get down to business.

Consider the ad on the left. It makes a valid point. Arguably a weird one… but valid nonetheless.

This ad was positioned over the urinals in a men’s bathroom.

Now let’s face it you are likely going to be standing in front of this ad for a minimum of 30 seconds (longer if your chugged that “team pitcher” all by yourself). You are either going to be staring at a blank wall, this piece of toast, or a carefully thought out and targeted advertisement.

Advertising works.

Consider this. If you had just finished a pint with your mates and found yourself taking a much-needed bathroom break, what ads might appeal to you?

  • A Taxi Service?
  • A Late Night Pizzeria?
  • A Reminder That Next Week is Fight Night?
  • A New Mobile App?

Advertising works and the options for ad placements are limited only by the imagination. If there is a venue on which to place an ad, then there is a niche market that it will appeal to.

What are some ideas for ad placement areas that would work for you?

A “Want To” – The Hidden Propellant of Small Business Success

Small-Business

Start-Up and Shut-Down

Too many small businesses start-up only to falter after a year. Some of this is related to budget, some of it is related to economics, some of it is completely out of our control. However, there is an even more common reason behind this failure.

Lack of “Want To“.

Lack of passion.

The fact is that many entrepreneurs start their small businesses because they want to own a business, however they are not necessarily interested in the industry that they are starting up in. They do not want to do what the business CONSISTS of.

I recently chatted with a coffee shop owner whose partnership is dissolving as a result of this very thing.

Her partner in the business was interested in business ownership, however was not interested in the least, in coffee shops or any of the atmosphere that goes with it (good coffee beans, conversations, art, baking) or any of the other elements related to coffee shop success. They wanted to own a business, to be self-employed, but they hated coffee shop routines.

FACT: You can be self-employed and not want to go to work.

And that is a serious issue.

“Want To” is almost always hinged on “Passion”. If you want to start a business, ensure that it is in an industry you are passionate about, then your desire to succeed will be propelled by your natural enthusiasm and reinforced by your need to stay in the business you love.

Start a business, but start one you are passionate about, and be wary of partnerships with people who do not share that “want to”.

Okanagan-Small-Business-Marketing.jpg

Transition Marketing Services. Our passion is educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how were doing or if you have any questions.