typography

KKK Teaching Piano? Or Just A Marketing Fail?

Good design highlights crucial and positive elements of a brand or business. Bad design.... well it does the opposite.

Good design highlights crucial and positive elements of a brand or business. Bad design…. well it does the opposite.

We don’t even know what to say.

  1. Why would anyone choose to take on a name with an acronym that is so synonymous with racism.
  2. What designer would possibly be foolish enough to HIGHLIGHT said acronym as a point of focus?

Now we cannot be sure that it even crossed this persons mind that “KKK” may not be the best suited acronym for piano lessons. In fact it is probably a given that nobody involved in this even realized what they were doing.

But that itself is a problem is it not?

First of all, a proper marketing consultant would have immediately noticed this issue and either advised against it, or found some means of circumventing the obvious problem with this name. That is what Marketing Consultants do, they look at the big picture with all of the variables included. They then devise an image and a strategy to project that image to consumers.

Second of all, a good designer would have worked with the consultant to devise a brand image that highlighted the positive elements of the brand/business, while removing or downplaying any negative elements. That is what *GOOD* Graphic Designers do. They create the aesthetic elements of a brand based off that brands strengths. They design a visual stimulus that evokes positive emotions and associations. Colours, shapes, concepts, font types, every possible angle of the design is cultivated deliberately. It can make the difference between drawing in leads and having to chase them down.

It is worth every penny to hire on the *PROPER* people for the job. It can make the difference between failing, just surviving or succeeding.

[View Some Great Branding Concepts Here]

Okanagan Small Business Marketing

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.

 

Advertisements

Great Design Makes A Difference!

Italian Graphic Design Makes Waves!

Perhaps it is just us, but it seems like Europe is always raising the bar on beauty. Their ancient architecture and art, their cuisine and even their clothing.

We were surprised however when we came across a series of covers for Italy’s official NBA magazine, Rivista Ufficiale NBA. For one we did not realize the even HAD an NBA magazine, much less that the sheer beauty of the design far outstripped our own Canadian and even the American versions. Below are several examples of the raw, out-of-the-box and typography inspired design work by Francesco Poroli

Design Speaks Volumes.

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

Covers designed for Rivista Ufficiale NBA, the official NBA magazine in Italy. by Francesco Poroli

We have always said that good, quality design speak volumes. Investing in bold and beautiful design that grabs the eye, can double the impact of your marketing. Why spend money on an ad or website that does not grab and engage the consumer?

Marketing and advertising are, after all, all about getting the attention of the consumer and drawing them to your brand / business. Poor or cheap design will never do this, it will be marketing dollars dumped down the drain. Instead invest in good, solid design and you will see strong results. You will get your money’s worth. Never go half-baked on your marketing.

Transition Marketing Services is a small business marketing firm in the Okanagan. Our passion Small Business Marketing. Educating and equipping small business owners with the tools and strategies to succeed. We have made it our priority to know Specialized Marketing. We keep up to date on what is new, what is available and what makes the most sense for businesses of all sizes and backgrounds. We recognize that every Small Business is unique, and their Marketing needs to be as well. Visit us at our website and let us know how we’re doing or if you have any questions.