One Thing To Know About Successful Advertising:
Advertising and in fact all Marketing Communications should always demonstrate some aspect of the product.
That is why you see athletes performing in Nike ads, or screenshots of next-gen graphics for Xbone and PS4 ads.
It doesn’t need to be 100% realistic either. Consider the Gatorade ads that show athletes sweating out various colours. No one here at TMS sweats fluorescent purple, yet we can relate and understand what is being communicated. It gets the message across.
Such is also the case with this ad. It is clearly referring to the explosive and heat generating effect of the Tabasco sauce that it is selling.
It is appealing to those who enjoy a good HOT culinary experience. What is more, it is doing so through a humorous and memorable way.
That is the key to a great ad. Communicate the value in your product or service and do so in a fun, engaging or otherwise memorable way. Make it a positive experience.